Articles by
Leen Hibri
Business Development Executive, Talentdu
Leen leads Talentdu's business development from Dubai, across corporate training and institutional partnerships. She holds an MSc in Psychology from Queen Mary University of London and is pursuing a second master's in Applied Artificial Intelligence.
LinkedIn profile28 articles
Social Media
Social Media Marketing Tools (2026): The 12 We Recommend and What Each Is For
The 12 social media marketing tools we recommend in 2026, grouped by job: scheduling, design, AI writing, listening, WhatsApp, ads. Prices verified today.
15 September 2026 · 11 min read
AI in Marketing
12 Camera Motion Styles for AI Video Ads, From Static Hold to Dolly Zoom
Twelve camera motion styles for AI video ads, split into controlled premium moves and high-energy hooks, plus the one-motion rule and CapCut export sizes.
2 September 2026 · 6 min read
AI in Marketing
5 Zapier Automations Every Marketer Needs, and What They Actually Cost
The five Zapier automations every marketer needs, the anatomy of a Zap, a live build ending with Claude writing personalised emails, and the real cost in tasks.
1 September 2026 · 6 min read
Marketing Strategy
STP Marketing: How to Segment, Target and Position, With a Positioning Statement Template
The STP marketing model in three steps: how to segment a market, choose the segment to target and write a positioning statement, with two worked examples.
28 August 2026 · 6 min read
AI in Marketing
How to Create a Consistent AI Character for Brand Campaigns: Soul ID, Angles and Reference Images
A four-step workflow for a consistent AI character in Higgsfield: which model creates her, how Soul ID locks her and how to reuse her across a campaign.
25 August 2026 · 7 min read
AI in Marketing
The 9 Types of Images Every Brand Needs, and How to Generate Them With AI
The nine types of brand images and the job each one does, how they map to a service business, the anatomy of a strong product prompt and where Canva takes over.
21 August 2026 · 7 min read
AI in Marketing
How to Write a UGC Video Ad Script, With a 20-Second Formula and a MENA Dialect Tip
A UGC video ad script formula: why UGC converts, seven video types every brand needs, a hair-serum script broken into five beats, and a Lebanese dialect tip.
20 August 2026 · 6 min read
Marketing Strategy
How to Create a Customer Persona: Template, Example and the Questions to Ask
A customer persona template with a worked example, the demographic, psychographic and buying behaviour questions to ask, and how to research the answers.
14 August 2026 · 6 min read
Branding & Web
Colour Psychology in Branding: What Each Colour Says and How to Choose Your Palette
Colour psychology in branding explained: what eight core colours communicate, which industries use them, how many colours a palette needs and how to pair fonts.
10 August 2026 · 6 min read
AI in Marketing
19 Camera Angles for AI Image Prompts and What Each One Says
The 19 camera angles for AI image prompts, grouped by position, direction, framing and immersion, with the prompt language and the feeling each one creates.
5 August 2026 · 7 min read
AI in Marketing
Kling 3.0 vs Seedance vs Veo 3.1: Which AI Video Model for Which Shot
Kling 3.0, Seedance and Veo 3.1 compared for marketers: strengths, credit costs, start and end frame rules, single shot versus multishot, and key settings.
1 August 2026 · 6 min read
AI in Marketing
Unlocking ChatGPT's Full Potential: Tips, Features, and Tools You Need to Know
ChatGPT has become an indispensable tool for many professionals, creators, and businesses.
3 January 2025 · 4 min read
Marketing Strategy
Features vs. Benefits in Marketing: A Complete Guide
Marketing is all about communication—showing your audience why your product or service is worth their time and money.
3 January 2025 · 4 min read
Content Marketing
8 Proven Copywriting Strategies to Boost Your Marketing Success
Crafting compelling ad copy is an art and science that every marketer must master.
3 January 2025 · 4 min read
Marketing Strategy
6 Proven Sales Strategies in Marketing to Drive Revenue
6 Proven Sales Strategies in Marketing to Boost Engagement and Drive Revenue
3 January 2025 · 4 min read
Marketing Strategy
What is a USP, and How to Create One for Your Business
In today’s competitive marketplace, having a Unique Selling Point is no longer optional—it’s essential.
3 January 2025 · 5 min read
Career & Productivity
Essential Tools for Startup Founders: The 8 Categories Worth Paying For in 2026
The eight essential tools every startup founder should invest in for 2026: project management, CRM, email, design, analytics and finance, with free tiers.
1 January 2025 · 8 min read
Marketing Strategy
The Complete Guide to Conversion Rate Optimization
In the competitive world of digital marketing, businesses often focus on increasing traffic through paid ads.
1 January 2025 · 4 min read
AI in Marketing
How to Use Semrush and ChatGPT to Generate Unlimited Content Ideas
As a content creator, one of the most daunting tasks is consistently coming up with fresh, engaging content ideas.
1 January 2025 · 5 min read
AI in Marketing
Best AI Tools for Content Writing in 2026: 5 Tools Compared and How to Use Each
The best AI tools for content writing in 2026, compared: ChatGPT, Claude, Gemini, Perplexity and Grammarly, what each does best, pricing and how to use them.
6 December 2024 · 7 min read
Marketing Strategy
New Trends in Digital Marketing: What You Need to Know
Digital marketing is an ever-evolving landscape, and staying up-to-date with the latest trends is crucial for businesses to remain competitive and effective.
2 October 2024 · 6 min read
AI in Marketing
Best AI Tools for Productivity in 2026: 10 We Actually Use Every Week
The 10 best AI tools for productivity in 2026, tested by our team: what each one does best, which have free tiers, and how to build a simple daily AI workflow.
21 September 2024 · 10 min read
Marketing Strategy
Guerrilla Marketing: Definition, Types, Examples and How to Plan a Campaign
Guerrilla marketing defined, with the five types, verified examples from Carlsberg, IKEA, Red Bull and Burger King, the risks, and a plan for a small budget.
18 September 2024 · 9 min read
Marketing Strategy
B2C Marketing: Definition, Examples, Strategies and How It Differs From B2B in 2026
B2C marketing defined with examples, a B2C vs B2B comparison table, the seven strategies consumer brands use in 2026, and how it works in Lebanon and the Gulf.
16 September 2024 · 8 min read
Marketing Strategy
What is Omnichannel Marketing? A Complete Guide for Digital Marketers
In today's fast-evolving marketing landscape, businesses are no longer relying on just one platform to reach their audience.
9 September 2024 · 5 min read
AI in Marketing
5 AI Tools to Supercharge Your Marketing Efforts
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial.
12 July 2024 · 3 min read
AI in Marketing
The Role of AI in Content Marketing: A Comprehensive Guide
Content marketing has always been a cornerstone of digital marketing strategies. It's about creating valuable, relevant, and consistent content to attract and engage a clearly…
12 July 2024 · 3 min read
AI in Marketing
Top 10 AI Tools Every Marketer Should Use in 2026
The top 10 AI tools every marketer should use in 2026, from Claude and ChatGPT to Higgsfield, Zapier and Lovable: what each is best for and which are free.
12 July 2024 · 8 min read