The Professional Digital Marketing Associate (PDMA) Diploma is a 3-month, 100-hour live online program designed to help you master digital marketing and earn globally recognized certifications from LAU ACE, Google, and Meta.

The PDMA is offered by Talentdu in partnership with LAU ACE (Lebanese American University – Academy of Continuing Education).

Talentdu is a digital marketing education company that partners with LAU ACE to deliver the PDMA program. We handle the training, curriculum delivery, and student support.

LAU ACE is the Academy of Continuing Education at the Lebanese American University. It's LAU's continuing education division that offers professional development programs separate from traditional degree programs.

The program is 3 months (12 weeks) long.

The program is 100 hours total: 60 hours of live training and 40 hours of practicum and project work.

No, the PDMA program is delivered fully in English. However, we are launching a full Arabic digital marketing program soon. If you're interested, let us know and we'll contact you when registration opens.

No, the PDMA is a continuing education diploma, not a university degree. It's a skill-based professional certification program designed to make you job-ready in digital marketing.

The program is delivered 100% live online via Zoom. We also organize optional in-person networking sessions at LAU Beirut throughout the semester.

Digital marketing is very hands-on. Most of our sessions involve screen sharing, tool demos, and live tutorials where you follow along with the instructor. This is much easier to learn when you can see exactly what's happening on screen rather than watching from a distance in a classroom.

We typically offer two schedule options each semester:

• Weekday cohort: Tuesday & Thursday, 6:30–9:00 PM
• Weekend cohort: Friday 6:00–8:30 PM & Saturday 9:00–11:30 AM

No problem! All sessions are recorded and you'll have lifetime access to the recordings. You can catch up anytime.

Yes, all live sessions are recorded and you'll have lifetime access to all recordings and learning materials.

Yes! If you're enrolled in one cohort but want to attend a session from the other cohort's schedule, you're welcome to do that. We offer this flexibility so you never fall behind.

The core program is online, but we organize optional in-person networking sessions at LAU Beirut throughout the semester for those who enjoy face-to-face interaction. These are completely optional — you won't miss any course content if you can't attend.

All live sessions are conducted on Zoom.

Our next cohorts start on April 7 and May 1. You can view the full yearly schedule at talentdu.com/pdma-yearly-schedule

Each cohort is limited to 30 students to ensure quality interaction and personalized feedback.

You'll earn three certifications:

• Associate Diploma from LAU ACE
• Google Fundamentals of Digital Marketing Certification
• Meta Certified Digital Marketing Associate Certification

Yes! All three certifications are globally recognized:

• LAU ACE Associate Diploma – Internationally recognized continuing education credential
• Google Fundamentals of Digital Marketing – Open University accredited
• Meta Certified Digital Marketing Associate – Official Meta credential

No. The PDMA is a continuing education program, not a university degree, so it is not attested by the Ministry of Education. In Lebanon, the Ministry only attests in-person academic degrees such as bachelor's and master's programs. However, the diploma is issued by LAU ACE, one of the most reputable universities in the country, and you also receive global certificates from Google and Meta.

All three certificates come with a digital version that is verifiable online. The LAU ACE diploma is issued digitally via Credly. You can download, share, and add all certifications to your LinkedIn profile.

Yes! All three certificates are digital and can be added directly to your LinkedIn profile to showcase your credentials.

• LAU ACE Associate Diploma – No formal exam. It's project-based, and we work together to apply everything you've learned.
• Google Fundamentals of Digital Marketing – Online, self-paced quiz.
• Meta Certification – Official exam conducted at the LAU Beirut campus.

The Meta certification exam is conducted at the LAU Beirut campus. We handle all the logistics and scheduling.

If you can't be in Lebanon, we can check with the certification company about an online exam option for you.

The total tuition is $1,800 USD.

You can pay via:

• Whish (search for Talentdu or transfer to 81673407)
• Credit or debit card
• OMT or bank transfer to LAU (during normal enrollment periods)

Yes, you can pay in two installments:

• First installment ($900): Upon enrollment to secure your seat
• Second installment ($900): Due one month after the semester starts

Unfortunately, we can only offer 2 installments. However, we can stretch them out a bit — first payment upon enrollment, second payment 2 months later instead of 1 month.

We accept Whish, credit/debit cards, OMT, and bank transfers.

Yes! We offer a 25% discount for groups of 2 or more employees from the same company. Proof of employment from the same organization is required.

Yes, all exam fees, preparation materials, and logistics are covered. Everything is included in the tuition.

No, absolutely not. The program is designed for complete beginners. We start from the fundamentals and guide you step by step.

No! The program is designed for people from all backgrounds, not just business or marketing students. Many of our students come from completely different fields.

Yes, 100%. Many of our students start with zero experience and graduate fully equipped to work in digital marketing.

There are no prerequisites. You just need to be able to understand and communicate in English, as the program is fully in English. You'll also need a laptop to follow along during sessions.

Our standard requirement is 18+. However, for younger applicants with clear goals and motivation, we're open to a quick call to assess readiness for the program.

Yes, ideally you should have a laptop to follow along during sessions and work on the tools and platforms we cover.

The program is delivered fully in English.

Graduates can pursue roles such as:

• Digital Marketing Specialist
• Social Media Manager
• Performance Marketing / Media Buyer
• SEO & Content Specialist
• Marketing Executive or Coordinator

Yes! The program gives you both practical skills and recognized certifications that employers look for. By the end, you'll also have a portfolio project to showcase in job interviews.

Absolutely. Many of our students are entrepreneurs who join specifically to learn how to market their own businesses online. You'll learn how to run ads, create content strategies, generate leads, and track performance.

Yes! Many graduates use the skills and certifications to work freelance with multiple clients in areas like social media management, SEO, content marketing, and paid advertising.

The program helps you stand out by giving you:

• Practical skills employers actually look for
• Three recognized certifications (LAU ACE, Google, Meta)
• Hands-on experience with industry tools
• A portfolio project to showcase in interviews or performance reviews

While we don't guarantee job placement, we support graduates with portfolio development and share weekly job opportunities through our community platform at talentdu.com/marketingjobs

The curriculum covers:

• Digital marketing fundamentals
• Social media marketing
• Content strategy
• SEO (Search Engine Optimization)
• Google Ads
• Meta Ads (Facebook & Instagram)
• Analytics and performance tracking
• Campaign management
• Branding and positioning

You can view the full syllabus at talentdu.com/pdmasyllabus

Very practical. This isn't a program where you just watch and listen. You'll work on real projects, create actual campaigns, and use the same tools marketers use daily.

Yes, we go deep into both platforms — from setting up campaigns to targeting, budgeting, optimization, and scaling. You'll learn how to run ads that actually drive results.

Yes, SEO is covered as part of the curriculum. You'll learn how to optimize content and websites for search engines.

Yes, we cover how to build a customer journey, capture leads, create landing pages, and track performance throughout the funnel.

You'll get hands-on experience with tools including:

• Meta Ads Manager
• Google Ads
• Google Analytics
• Canva
• Buffer
• Various AI tools for content creation
• And more

Yes! Everything is designed around practical application. Many students work on projects related to their own business ideas, so you can start building while you learn.

The 40-hour practicum includes hands-on projects, case studies, and tool-based tasks that help you apply what you learn to real-world scenarios. You'll also get personalized feedback from instructors. It's fully online — no physical attendance required.

You'll have access to:

• Live instruction with Q&A during sessions
• Personalized feedback on assignments
• Online support and mentorship throughout the program
• Direct access to instructors and the Talentdu team
• A class WhatsApp group for communication

The lead instructor is Omar Kandil, co-founder of Talentdu, who has trained hundreds of professionals across the region. Guest lecturers and industry experts also contribute to specialized modules.

Yes, you can reach out to the instructor directly or contact the Talentdu team via WhatsApp for any questions.

You'll have lifetime access to session recordings and materials. You can also stay connected through our community platform for ongoing support and job opportunities.

Yes, you'll have lifetime access to all session recordings and learning materials.

To enroll:

• Fill out the registration form at talentdu.com/diploma-form
• Our team reviews your submission and confirms availability
• You proceed with the first payment of $900 to secure your spot

Our team reviews your submission, confirms availability, and guides you through the payment process. Once payment is received, your seat is confirmed.

There's no fixed deadline, but each cohort is limited to 30 students. We close registration once spots are filled or one week before the semester starts.

Once your payment is received, we send you a confirmation via email and WhatsApp. You'll also be added to the class communication group.

During normal enrollment periods, LAU ACE reviews your application for approval before issuing your student ID and statement of fees. This is a standard administrative step.

Your student ID and LAU credentials are issued after your application is processed by LAU ACE, typically within a few days of enrollment.

We don't like to compare ourselves to others because every program has its own approach. What we offer:

• Partnership with LAU ACE, one of the most reputable universities in the region
• Three certifications (LAU ACE, Google, Meta)
• 100 hours of live, interactive training — not pre-recorded videos
• Real projects with personalized feedback
• All exam fees and materials included
• 300+ graduates across 15+ countries

We're confident in what we deliver. If it aligns with what you're looking for, we'd love to have you.

The program is 100 hours of live training plus three globally recognized certifications, which works out to about $18/hour for expert-led instruction. Many graduates see returns within months — through salary increases, freelance clients, or growing their own businesses.

Free courses are typically pre-recorded with no interaction, no feedback, and no recognized certification. The PDMA offers:

• Live instruction with real-time Q&A
• Personalized feedback on your work
• Hands-on projects with practical application
• Three recognized certifications that employers value
• Direct support and mentorship

Refund policies are handled on a case-by-case basis. If you have concerns, please reach out to discuss your situation before enrolling.