We Knew What Job-Ready Digital Marketers Looked Like. So We Built a Way to Get People There.
OUR STORY
It Started With a Hiring Problem
Before Talentdu, we ran a digital marketing agency. We worked with over 100 clients, scaled globally, and faced the same challenge every growing agency faces: finding good people.
We'd hire graduates from top universities with strong GPAs and polished CVs. But within weeks, the gaps would show. They understood theory but couldn't build a campaign. They knew definitions but froze in front of clients. Digital literacy, soft skills, real-world judgment. These weren't things they'd been taught.
So we'd train them for months. Some worked out. Many didn't. Each time, we lost time, energy, and budget. And they lost momentum in their careers.
The pattern was clear: the industry didn't have a people shortage. It had a preparation shortage.
From Problem to Platform
In 2024, we launched our flagship program, the Professional Digital Marketing Associate Diploma (PDMA), in partnership with the Lebanese American University's Academy of Continuing Education (LAU ACE), with added certifications from Meta and Google. Every module is taught by industry experts. Students work on real case studies, build portfolios, and graduate with globally recognized credentials.
Since then, we've graduated over 300 professionals from 15+ countries. And we're just getting started. Talentdu is expanding its program offering to cover the skills that today's market demands most, from AI and data analytics to e-commerce and growth marketing. All taught live, all backed by universities, all built for working professionals.
What We Believe
Talent isn't just found. It's built.
Education should lead somewhere: to a job, a client, a career. The MENA region has no shortage of ambitious people who want to grow professionally. They just need the right preparation.
That's what Talentdu is here to provide.
Guided by Global Experience
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Chaker Khazaal
Chairman
Chaker Khazaal is an award-winning author of six novels, an acclaimed reporter, and an entrepreneur with a global footprint. He holds a BA in International Affairs from York University and was ranked first on Arabian Business Magazine’s 100 Most Powerful Arabs Under 40 list.
As Executive Chairman of OBCIDO, Chaker leads community partnerships and CSR initiatives, bringing a strong blend of business insight, storytelling, and a clear commitment to widening access and opportunity.
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Hiba Yazbeck
Advisory Board Member
Hiba is a global finance executive and sustainability entrepreneur currently serving as Head of Finance & Accounting, North America at MAHLE, overseeing approximately $3.5 billion in financial scope. She is also Founder of Shifting Gaia™, an ESG curated marketplace advancing responsible consumption. A U.S. CPA and MBA graduate of Warwick Business School, Hiba brings board level expertise in financial strategy and mission driven scaling. She is also a recognized philanthropist and health advocate. -

Nora Al-Jindi
Advisory Board Member
Nora is an educator, strategist, and consultant with over 15 years of experience at the intersection of academia and business. She serves as Marketing Program Director at Dar Al-Hekma University in Saudi Arabia and is a Yale World Fellow (2021) and MISK 2030 Leader. Nora is passionate about bridging the gap between education and industry to empower young talent. -

Nadia Michel
Advisory Board Member
Nadia is a Houston-based creative strategist and bestselling author of 40 Lessons, a book for entrepreneurs seeking creativity and momentum in business. As founder of Mined and Matter, she provides CMO-level leadership to startups and ambitious teams, shaping brand positioning, marketing foundations, and digital strategy. Her career spans editorial leadership and global experience across the U.S. and Middle East.
Driving the Mission Forward
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Omar Kandil
Founder & CEO
Omar Kandil, BBA in Marketing and MBA candidate (LAU), is a TEDx speaker, bestselling author in marketing, and co-founder of the leading global marketing agency OBCIDO Inc., where he became CEO in 2022. He holds an AI Marketing specialization from Oxford Saïd Business School. With extensive experience in hospitality, sales, and digital marketing, Omar founded Talentdu to bridge the gap between theoretical knowledge and practical skills — a mission that was featured in Entrepreneur Magazine.
He has since led the program to over 300 graduates across 15+ countries, partnering with LAU ACE and Pearson VUE to deliver university-backed, industry-certified education.
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Maya Al Hassanieh
Sales & Operations Executive
Maya supports Talentdu's growth by streamlining operations and strengthening client relationships. With a background in marketing, data analysis, and strategic coordination, she brings a results-driven approach to sales execution and operational efficiency. Maya combines analytical thinking with clear communication to ensure smooth workflows and high-quality service delivery. -

Lilian Shmait
Digital Marketing Instructor
Lilian holds an MBA in Marketing and brings hands-on experience across community management, content development, paid media, and creative design. Her passion lies in marketing strategy and exploring AI's role in shaping digital marketing. She believes great marketing is built through continuous learning, testing, and real-world application. -

Hussein Harb
Digital Marketing Instructor
Hussein is a Performance Marketing Manager at Publicis Groupe, where he drives performance initiatives for leading brands across the MENA market. With five years of experience in digital advertising, he specializes in building and scaling high-impact marketing strategies through data-driven insights and streamlined processes. Outside of work, he is an avid chess and football player.
Ready to Get Started?
Whether you want to explore a free course or enroll in a live, university-backed program, Talentdu gives you what you need to learn, grow, and move forward.