Professional Digital Marketing Associate Diploma

Introduction to the course, certifications, and instructor.

Fundamentals of digital marketing, key concepts, and industry landscape.

Overview of digital marketing channels, their roles, and future trends.

The significance of digital marketing and emerging career opportunities.

Establishing brand guidelines: identity, colors, fonts, and tone of voice.

Best practices for design, typography, and color psychology in branding.

Selecting social media handles and domain names for brand consistency.

Creating logos and marketing materials using AI-powered design tools.

Website design principles, UX/UI best practices, and mobile-first optimization.

Landing pages, lead capture strategies, and conversion optimization.

Writing compelling website copy and setting up performance tracking.

Content types: blogs, videos, social media, and email marketing.

Storytelling frameworks, content pillars, and AI-driven content creation.

Repurposing content across multiple platforms for maximum impact.

Deep dive into major platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube.

Strategies for organic growth, engagement, and algorithm optimization.

Community management best practices and handling audience interactions.

AI-powered marketing tools and their role in content creation and automation.

AI-driven ad targeting, personalization, and customer engagement.

The future of AI in marketing and adapting to emerging technologies.

On-page and off-page SEO techniques, including technical SEO fundamentals.

Using essential SEO tools for keyword research and performance tracking.

Writing and optimizing blog content for organic traffic growth.

The role of email marketing in digital campaigns and customer journeys.

Setting up automated sequences and lead nurturing strategies.

Best practices for email copywriting, personalization, and CRM integration.

Structuring effective ad campaigns and audience targeting strategies.

Setting up ad accounts, pixels, and campaign tracking.

Crafting high-performing ad creatives and optimizing for conversions.

Fundamentals of Google Ads, search vs. display networks.

Advanced keyword research, bidding strategies, and campaign optimization.

Using Google Tag Manager for conversion tracking.

LinkedIn strategies for personal branding, networking, and business growth.

Using LinkedIn Ads for B2B lead generation and account-based marketing.

Effective LinkedIn outreach and Sales Navigator strategies.

Final project presentations and one-on-one mentorship.

Meta Certification Exam preparation.

Career paths in digital marketing, freelancing, and industry trends.