Become a Digital Marketing Pro in 90 Days
Earn five recognized credentials: an Associate Diploma from LAU ACE, certifications from Meta and Google, plus two CPD-accredited certificates. Live online classes, real projects and career support, whether you are a graduate, a business owner or a career switcher.
At a glance
- Credential
- LAU ACE Associate Diploma
- Duration
- 12 weeks
- Hours
- 100 hours
- Format
- Live online + recorded
- Schedule
- Fri 6:30–8:30 PM & Sat 9:00–11:00 AM
- Next cohort
- October 2, 2026
- Tuition
- $1,800 USD
- Payment
- 2 × $900
Sessions in Beirut time (GMT+3). All sessions recorded.
Watch
The PDMA in 40 seconds
Twelve weeks, five certifications, live classes with people who do the work every day. Here is what the program looks like from the inside.
What you walk away with
5 International Certifications. One Program.
No other live digital marketing program in MENA gives you this combination of credentials.
LAU Academy of Continuing Education
Associate Diploma in Digital Marketing
Fundamentals of Digital Marketing
Meta
Certified Digital Marketing Associate
CPD Group
Social Media Marketing Certificate
15 CPD hours, self-paced bonus course
CPD Group
No Code Web Design Certificate
15 CPD hours, self-paced bonus course
Curriculum
What You Will Learn
Twelve weeks, one channel at a time, each ending with something you have built.
WEEK 1Digital Marketing 101
- Fundamentals of digital marketing, key concepts and the industry landscape.
- Overview of digital channels, their roles and where they are heading.
- Career opportunities and how the certifications fit together.
WEEK 2Branding & Design 101
- Brand guidelines: identity, colors, fonts and tone of voice.
- Design, typography and color psychology in branding.
- Logos and marketing materials with AI-powered design tools.
WEEK 3Web Design & Sales Funnels
- Website design principles, UX/UI best practices and mobile-first thinking.
- Landing pages, lead capture and conversion optimization.
- Website copy that sells and performance tracking setup.
WEEK 4Content Marketing & Storytelling
- Content types: blogs, video, social and email.
- Storytelling frameworks, content pillars and AI-assisted creation.
- Repurposing one idea across every platform.
WEEK 5Social Media Marketing
- Facebook, Instagram, TikTok, LinkedIn and YouTube in depth.
- Organic growth, engagement and algorithm optimization.
- Community management and audience interactions.
WEEK 6AI in Digital Marketing
- AI tools for content creation and automation.
- AI-driven targeting, personalization and engagement.
- Adapting to what comes next.
WEEK 7Search Engine Optimization
- On-page, off-page and technical SEO fundamentals.
- Keyword research and performance tracking with the essential tools.
- Writing and optimizing blog content for organic growth.
WEEK 8Email Marketing & Automation
- Email in the customer journey.
- Automated sequences and lead nurturing.
- Copywriting, personalization and CRM integration.
WEEK 9Meta Ads
- Campaign structure and audience targeting.
- Ad accounts, pixels and tracking.
- High-performing creatives and conversion optimization.
WEEK 10Google Ads
- Search versus display networks.
- Keyword research, bidding strategies and optimization.
- Conversion tracking with Google Tag Manager.
WEEK 11LinkedIn B2B Marketing & Ads
- Personal branding, networking and business growth on LinkedIn.
- LinkedIn Ads for B2B lead generation and account-based marketing.
- Outreach and Sales Navigator strategies.
WEEK 12Capstone, Meta Exam Prep & Career Growth
- Final project presentations and one-on-one mentorship.
- Meta certification exam preparation.
- Career paths, freelancing and industry trends.
Limited seats available
Next cohort starts October 2, 2026
Fri 6:30–8:30 PM & Sat 9:00–11:00 AM · Beirut time (GMT+3) · 35 seats per cohort
Who should enroll
Built for Where You Are Right Now
Recent graduates
Kickstart your marketing career with industry-recognized credentials and hands-on experience employers value.
Business owners
Market your own business effectively, from running ads to building funnels and growing your brand online.
Career switchers
Move into digital marketing with a structured program that gives you the skills, certifications and confidence to land your first role.
Inside the classroom
See What It Is Like to Learn with Us
A live session, the way students experience it: screen sharing, tool demos and questions answered on the spot.
Tools
Master the Industry's Top Tools
You practice on the same platforms working marketers use every day.
Hear from our alumni
What Graduates Say
“Their teaching went beyond theory, focusing on practical, real-world applications and preparing us for actual challenges we may face. In my opinion, there is no program like this anywhere else except at Talentdu.”
Jennifer Alfikany
Founder & CEO, IMPACT Advertising Agency
“Joining this Digital Marketing Cohort has been one of the best decisions I've made. I can't wait for the upcoming courses and will be joining again!”
Sarah Mneimneh
Social Media & Marketing Specialist, Nün Academy
“The course provides a strong balance between theoretical knowledge and practical application, which makes it a great learning experience for students aiming to develop their marketing skills professionally.”
Lama Halawi
Co-Founder, Cō creative Studio
“The course content was well-structured, practical, and easy to follow, making the learning journey both engaging and beneficial. I would highly recommend it to anyone looking to expand their knowledge and skills in this field.”
Sherine Haidar
Marketing Executive, West Bay Medicare
“Even better than a masters degree program. Highly recommended.”
Fadi Fakih
Project Manager MENA, WePlay, UK
“I learned many new skills and gained practical knowledge that I can apply with confidence. I highly recommend this program to anyone looking to improve their skills.”
Melanie Hayek
Social Media Content Creator, Luminar.lb
FAQ
Frequently Asked Questions
Have more questions? Our full FAQ page has 60+ answers.
Do I need prior experience in digital marketing?
No. The program is designed for complete beginners. We start from the fundamentals and guide you step by step.
What certifications will I receive?
Five in total: the Associate Diploma from LAU ACE, Google Fundamentals of Digital Marketing, Meta Certified Digital Marketing Associate, and two CPD-accredited certificates in Social Media Marketing and No Code Web Design (15 CPD hours each). LAU, Google and Meta are earned through the core program; the two CPD certificates are bonus self-paced courses included exclusively for PDMA enrollees.
How much does the program cost?
Total tuition is $1,800 USD, payable in two installments of $900. All exam fees, preparation materials and logistics are included.
Is the program online or in person?
The program is delivered 100% live online via Zoom. We also organize optional in-person networking sessions at LAU Beirut throughout the semester.
What if I miss a class?
All sessions are recorded and you have lifetime access to the recordings, so you can catch up any time.
What jobs can I get after completing the program?
Graduates pursue roles such as Digital Marketing Specialist, Social Media Manager, Performance Marketer or Media Buyer, SEO and Content Specialist, and Marketing Executive or Coordinator.
Can this help me grow my own business?
Absolutely. Many of our students are entrepreneurs who join specifically to learn how to market their own businesses online: running ads, creating content strategies, generating leads and tracking performance.
Is the program worth the investment?
It is 100 hours of live training plus five globally recognized certifications, which works out to about $18 per hour of expert-led instruction. Many graduates see returns within months through salary increases, freelance clients or growing their own businesses.
How do I enroll?
Fill out the application form. Our team reviews your submission and confirms availability, then you secure your seat with the first payment of $900.
When do the next cohorts start?
We run multiple cohorts throughout the year. See the program schedule for upcoming start dates and availability.
Secure your seat in the next PDMA cohort
Applications are reviewed personally by our team. You will hear back within one business day.
PDMA · $1,800
Next cohort October 2