Articles by
Maya Al Hassanieh
Sales & Partnerships Executive, Talentdu
Maya leads sales and partnerships at Talentdu. She holds a BS in Business Marketing from the Lebanese American University and is pursuing her MBA at LAU, with a background in marketing, data analysis and strategic coordination.
LinkedIn profile33 articles
Career & Productivity
Google Digital Marketing Course and Certificate (2026): Free Options Explained, and What They Do Not Cover
What the Google digital marketing course on Skillshop and the Coursera certificate cover in 2026, what they cost, and how Gulf and Lebanon employers read them.
19 September 2026 · 12 min read
Paid Advertising
Snapchat Ads in Saudi Arabia (2026): Why They Work, How to Set Them Up, Costs and Sizes
Snapchat ads in Saudi Arabia explained: why they work, how to set up Ads Manager, the five objectives, ad types with sizes, costs, targeting and the Snap Pixel.
19 September 2026 · 13 min read
Paid Advertising
TikTok Ads in the UAE (2026): How to Run Them, What They Cost and the Specs That Matter
TikTok ads in the UAE explained: TikTok Ads Manager setup, objectives, targeting for the UAE and Saudi Arabia, budgets in AED and USD, ad specs and pixel.
18 September 2026 · 12 min read
SEO
SEO Meaning: What SEO Is, How It Works in 2026 and What It Takes to Rank in the Gulf
SEO meaning in plain words: how Google crawls, indexes and ranks pages, the four parts of SEO, what AI Overviews changed, and how to rank in the Gulf.
13 September 2026 · 11 min read
Marketing Strategy
SMART Marketing Goals: The Formula, 10 Examples and a Template
What each letter of SMART means for marketers, ten fully written SMART marketing goals across social, email, SEO, ads and web, plus a fill-in template.
5 September 2026 · 6 min read
Paid Advertising
How to Launch a Google Search Campaign Step by Step: Match Types, Negative Keywords and Extensions
A ten-step guide to launching a Google Search campaign: intent versus social, account structure, match types, negative keywords and the first review.
3 September 2026 · 6 min read
Marketing Strategy
The 7Ps of Marketing Explained, With Examples From Real Businesses
Product, price, place, promotion, people, process and physical evidence explained, applied to one Beirut cafe and turned into a pre-launch checklist.
1 September 2026 · 6 min read
Paid Advertising
Meta Campaign Objectives Explained: Which of the Six to Choose and Why
The six Meta campaign objectives compared, mapped to the funnel and their optimisation goals, with three use cases and the traffic instead of leads mistake.
31 August 2026 · 6 min read
SEO
The 5 Types of SEO Explained: On-Page, Off-Page, Technical, Local and Content
The five types of SEO in plain terms: how search engines crawl, index and rank, what each type covers, where a new site should start, and where GEO fits.
29 August 2026 · 6 min read
Paid Advertising
Meta Pixel vs Conversions API: What Each One Tracks and Why You Need Both
Meta Pixel vs Conversions API: the Pixel tracks from the browser, CAPI sends data from your server, and running both is how you stop advertising blind.
29 August 2026 · 6 min read
SEO
Local SEO for Businesses in Lebanon: Google Business Profile, Reviews and NAP Consistency
Local SEO for businesses in Lebanon: Google Business Profile setup, earning and answering reviews, NAP consistency, local keywords and how it feeds AI answers.
24 August 2026 · 6 min read
Paid Advertising
Saved, Custom and Lookalike Audiences on Meta: When to Use Each and How to Avoid Overlap
Saved, custom and lookalike audiences explained with examples, AND versus OR logic, the 30 percent overlap threshold and a first campaign plan for a clinic.
22 August 2026 · 6 min read
SEO
Keyword Research for Beginners: Volume, Difficulty, Intent and How to Pick Your First 10 Keywords
Keyword research for beginners with Semrush or Ubersuggest: start from a seed keyword, read volume, difficulty and intent, and pick your first 10 targets.
20 August 2026 · 6 min read
Paid Advertising
How to Set Up Meta Business Portfolio: Page, Business Suite, Ad Account and Pixel in the Right Order
Meta Business Portfolio setup in the right order: create the Facebook Page first, then the Portfolio, then add the ad account, Pixel and people with roles.
18 August 2026 · 6 min read
Marketing Strategy
Owned, Paid and Earned Media: What Each One Is and How to Combine Them
Owned, paid and earned media defined with examples, the advantages and challenges of each, how the three feed each other and a simple plan for a small business.
18 August 2026 · 6 min read
Paid Advertising
Meta Ads Not Performing? Diagnose It by Frequency, CTR, CPA and Reach
A diagnostic for Meta ads that stopped working: what each metric tells you, five symptoms with fixes, the breakdowns to check and a weekly checklist.
17 August 2026 · 6 min read
SEO
On-Page SEO Checklist: The 7 Elements to Get Right on Every Page
A seven-point on-page SEO checklist with character limits and examples, plus the technical checks and the blog post structure we teach in the PDMA program.
13 August 2026 · 6 min read
Paid Advertising
8 Copywriting Directions for Meta Ads, With Examples and a Prompt to Generate Them
Meta ads copywriting starts with a direction, not a tool: the eight directions we teach, an example of each, the three text elements of an ad and an RTF prompt.
12 August 2026 · 6 min read
Marketing Strategy
Digital Marketing Metrics Explained: CTR, CPC, CPA, ROAS, CAC and CLV With Worked Examples
The digital marketing metrics every marketer needs, grouped by funnel stage, with the formula and a worked calculation for each using one small campaign.
6 August 2026 · 6 min read
Paid Advertising
Meta Ads Campaign Structure Explained: Campaign, Ad Set and Ad, and What to Decide at Each Level
The three-level structure of Meta Ads Manager explained in plain language: what you decide at the campaign, ad set and ad level, the six objectives, and the mistakes beginners make when they mix the levels up.
3 August 2026 · 4 min read
Paid Advertising
The Meta Learning Phase: Why It Exists, How to Exit It and the Budget Formula
What the Meta learning phase is, the 50 conversions a week rule, the target CPA times 50 budget formula with worked examples, and four ways to exit it.
3 August 2026 · 6 min read
Content Marketing
Email Deliverability Checklist: 10 Rules So Your Emails Reach the Inbox
Ten email deliverability rules that keep you out of spam: verified domains, warm-up, list hygiene, unsubscribe links, platform choice, tags and segments.
1 August 2026 · 6 min read
Paid Advertising
How to Use Facebook Ads Library: A Complete Guide for Marketers
Creating high-performing ad campaigns can be a daunting task, especially in today’s competitive landscape.
3 January 2025 · 4 min read
Paid Advertising
8 Key Facebook Ads Metrics You Need to Track for Better Campaign Performance
Running Facebook Ads can be a game-changer for your business—if you know how to measure their success.
3 January 2025 · 4 min read
Paid Advertising
Boosted Posts vs. Meta Ads: A Complete Breakdown for Smarter Marketing
When it comes to advertising on Instagram and Facebook, two popular options often come to mind: Boosted Posts and Meta Ads .
1 January 2025 · 5 min read
SEO
Short vs. Long-Tail Keywords: What’s the Difference and Which Should You Use?
When it comes to SEO, choosing the right keywords can make or break your strategy.
5 December 2024 · 5 min read
SEO
Social Media vs. SEO: Which Is Better for Your Business?
In the ever-evolving world of digital marketing, two strategies stand out as essential: Social Media Marketing and Search Engine Optimization .
2 December 2024 · 4 min read
Paid Advertising
How to Define and Reach the Right Target Audience for Facebook Ads
Facebook ads are one of the most powerful tools for businesses looking to connect with their ideal customers.
24 September 2024 · 7 min read
SEO
5 Essential SEO Steps to Rank Higher on Google
In today’s digital landscape, Search Engine Optimization is crucial to ensuring your website gets the visibility it deserves.
21 September 2024 · 8 min read
Paid Advertising
Google Ads vs Facebook Ads: Which Platform is Best for Your Business
When it comes to online advertising, two platforms dominate the digital landscape: Google Ads and Facebook Ads.
19 September 2024 · 7 min read
Paid Advertising
Facebook Ad Image Sizes (2026): Every Placement Spec, Including 1200 x 628
Facebook ad image sizes for 2026, checked on Meta's ads guide: Feed, Stories, Reels, Carousel, Marketplace and Messenger specs, safe zones and 1200 x 628.
18 September 2024 · 8 min read
SEO
10 Powerful SEO Tips for Small Businesses
In today's digital age, having a strong online presence is crucial for small businesses. SEO is a powerful tool that can help you achieve this goal.
12 July 2024 · 3 min read
SEO
10 SEO Tips to Improve Your Google Rankings in 2026
10 SEO tips that improve Google rankings in 2026: direct answers for AI Overviews, Core Web Vitals, E-E-A-T, search intent, schema, links and local SEO.
11 July 2024 · 8 min read