Blog
Digital marketing insights from Talentdu
Expert tips, trends and strategies on digital marketing, AI, SEO, social media, paid ads and career growth. Written by the people who teach it.
SEO
Keyword Research for Beginners: Volume, Difficulty, Intent and How to Pick Your First 10 Keywords
Keyword research for beginners with Semrush or Ubersuggest: start from a seed keyword, read volume, difficulty and intent, and pick your first 10 targets.
20 August 2026 · 6 min read
AI in Marketing
How to Write a UGC Video Ad Script, With a 20-Second Formula and a MENA Dialect Tip
A UGC video ad script formula: why UGC converts, seven video types every brand needs, a hair-serum script broken into five beats, and a Lebanese dialect tip.
20 August 2026 · 6 min read
AI in Marketing
The RTF Prompting Framework: How Marketers Get Reliable Results From Claude and ChatGPT
Role, Task, Format: the simple three-part prompting framework that turns vague AI output into usable marketing work, with worked examples for captions, emails, ad copy and briefs.
19 August 2026 · 4 min read
Paid Advertising
How to Set Up Meta Business Portfolio: Page, Business Suite, Ad Account and Pixel in the Right Order
Meta Business Portfolio setup in the right order: create the Facebook Page first, then the Portfolio, then add the ad account, Pixel and people with roles.
18 August 2026 · 6 min read
Marketing Strategy
Owned, Paid and Earned Media: What Each One Is and How to Combine Them
Owned, paid and earned media defined with examples, the advantages and challenges of each, how the three feed each other and a simple plan for a small business.
18 August 2026 · 6 min read
Paid Advertising
Meta Ads Not Performing? Diagnose It by Frequency, CTR, CPA and Reach
A diagnostic for Meta ads that stopped working: what each metric tells you, five symptoms with fixes, the breakdowns to check and a weekly checklist.
17 August 2026 · 6 min read
Branding & Web
Shopify vs Squarespace for an Online Store in Lebanon (2026): Plans, Cash on Delivery and Which to Pick
Shopify or Squarespace for an online store in Lebanon: plan tiers, cash on delivery (native vs the discount workaround), setup steps and the launch checklist.
15 August 2026 · 6 min read
Branding & Web
Vibe Coding for Marketers: Three Ways to Build a Landing Page Without a Developer
How marketers now build landing pages and simple web tools without a developer: the three routes (website builder with AI-written code, an AI app builder, or a coding agent), when to use each, and how to write the copy first.
15 August 2026 · 4 min read
Marketing Strategy
How to Create a Customer Persona: Template, Example and the Questions to Ask
A customer persona template with a worked example, the demographic, psychographic and buying behaviour questions to ask, and how to research the answers.
14 August 2026 · 6 min read
AI in Marketing
Lovable for Marketers: Agent Mode, Chat Mode, Visual Edits and How to Publish Your First Site
A Lovable guide for marketers: what vibe coding is, what Lovable Cloud handles for you, how Agent Mode, Chat Mode and Visual Edits differ, and how to publish.
13 August 2026 · 6 min read
SEO
On-Page SEO Checklist: The 7 Elements to Get Right on Every Page
A seven-point on-page SEO checklist with character limits and examples, plus the technical checks and the blog post structure we teach in the PDMA program.
13 August 2026 · 6 min read
Paid Advertising
8 Copywriting Directions for Meta Ads, With Examples and a Prompt to Generate Them
Meta ads copywriting starts with a direction, not a tool: the eight directions we teach, an example of each, the three text elements of an ad and an RTF prompt.
12 August 2026 · 6 min read
Learn it live, not just from articles
Every topic on this blog is taught hands-on in our programs, with feedback from instructors who do the work every day.