Articles by
Cyrine Shehab
Sales and Operations Coordinator, Talentdu
Cyrine is a PDMA graduate who joined the Talentdu team after the program. She brings over seven years in sales, team leadership and operations, and sharpened her digital marketing skills through an internship at OBCIDO Inc. in New York.
LinkedIn profile27 articles
Branding & Web
The AIDA Framework for Website Copy: Headline Formulas, Features vs Benefits and a Landing Page Checklist
How to use the AIDA framework for website copy: map Attention, Interest, Desire and Action to page sections, with headline and CTA formulas and a checklist.
13 September 2026 · 6 min read
Branding & Web
Brand Identity, Brand Guidelines and Brand Strategy: What Each One Is and Why They Are Separate Documents
Brand identity, brand guidelines and brand strategy explained side by side: what goes in each document, why they are never combined, and how they connect.
13 September 2026 · 6 min read
Social Media
Buffer vs Meta Business Suite: Which Scheduling Tool Does a Small Business Need?
Buffer and Meta Business Suite compared feature by feature, the rule for choosing one, Canva habits for the visuals you schedule, and a one-week setup plan.
13 September 2026 · 6 min read
Branding & Web
How to Build a Service Website on Squarespace: The 5-Stage Process and Pre-Launch Checklist
How to build a service website on Squarespace: the five stages, Site Styles, sections and blocks, essential pages, forms, plans and the pre-launch checklist.
13 September 2026 · 6 min read
Social Media
Community Management: Response Times, Tone and How to Handle Negative Comments
Why community management matters, response-time targets for Instagram, Facebook, LinkedIn and DMs, how to sound human, and four rules for negative comments.
13 September 2026 · 6 min read
Content Marketing
How to Never Run Out of Content Ideas: Answer the Public, People Also Ask, Google Trends and AI
Four content ideas tools and what each is best for, a 30-minute routine that produces 20 ideas, the AI prompt we teach, and how to map ideas into a calendar.
13 September 2026 · 6 min read
Content Marketing
The Content Marketing Funnel: Which Content to Create at Awareness, Consideration and Decision
The content marketing funnel explained: eight content types, content writing versus copywriting, and what to publish at awareness, consideration and decision.
13 September 2026 · 6 min read
Social Media
Content Pillars: How to Plan a Month of Social Media Posts in One Afternoon
A repeatable method for planning a full month of social media content in a single sitting: choosing three to four content pillars, using the 40/30/20/10 mix, batching ideas, and scheduling.
13 September 2026 · 4 min read
Content Marketing
How to Build a Content Strategy in 8 Steps, With Content Mix Percentages by Industry
How to build a content strategy in 8 steps: goals, audience, content pillars, the 40/30/20/10 mix, how it shifts by industry, and organising ideas in Notion.
13 September 2026 · 6 min read
Content Marketing
How to Build a Welcome Email Journey in Mailchimp That Turns Sign-ups Into Customers
A step-by-step guide to a three-email welcome journey in Mailchimp: what each email should do, how to set up tags and segments, timing, deliverability basics, and how to write the emails with an AI assistant using the RTF framework.
13 September 2026 · 4 min read
Branding & Web
Shopify vs Squarespace for an Online Store in Lebanon (2026): Plans, Cash on Delivery and Which to Pick
Shopify or Squarespace for an online store in Lebanon: plan tiers, cash on delivery (native vs the discount workaround), setup steps and the launch checklist.
13 September 2026 · 6 min read
Social Media
How to Build a Social Media Content Calendar, With a Weekly Template
The five-step content creation process, the eight fields every social media content calendar needs, a weekly template, caption structure and five AI prompts.
13 September 2026 · 6 min read
Social Media
Instagram, Facebook, LinkedIn and TikTok in 2026: Audiences, Algorithms and Best Practices for Each
How Instagram, Facebook, LinkedIn and TikTok differ in 2026: who uses each, what the algorithms reward, best practices, and how to pick two or three platforms.
13 September 2026 · 6 min read
Content Marketing
The 8 Types of Marketing Emails and When to Send Each, With Subject Line Examples
The eight types of marketing emails, what each is for, when to send it, how they map to the funnel, with subject line examples and RTF prompts to draft them.
13 September 2026 · 6 min read
Branding & Web
5 Best Website Builders for Every Need: A Detailed Comparison
Building a website used to mean hiring a developer or learning how to code. Today, website builders have made it easier than ever to create a professional-looking website, even if…
1 January 2025 · 5 min read
Branding & Web
7 Essential Website Tips for a Successful Online Presence
In today’s digital-first world, your website serves as your business's storefront.
1 January 2025 · 4 min read
Social Media
What is Brand Awareness Marketing, and Why Does It Matter?
Imagine walking into a store, ready to purchase a product. Without much thought, you reach for a familiar brand. You’re not alone—this happens to most of us.
1 January 2025 · 6 min read
Branding & Web
The Ultimate Guide: 8 Essential Branding Elements for Starting a New Business
Building a strong brand is the foundation of any successful business. Your brand isn’t just a logo or a catchy tagline—it’s the personality, values, and experience that set you…
14 December 2024 · 5 min read
Content Marketing
Email Marketing Tips: Avoid These 5 Common Mistakes
Email marketing remains one of the most effective channels for businesses to connect with their audience, build trust, and drive sales.
29 November 2024 · 4 min read
Content Marketing
Copywriting vs. Content Writing: Which One is Right for You?
In today’s digital-first world, creating impactful content is the cornerstone of any successful marketing strategy.
20 November 2024 · 4 min read
Career & Productivity
15 Productivity Hacks to Boost Your Efficiency and Get More Done
In today’s fast-paced world, staying productive can be challenging, especially when juggling multiple tasks and responsibilities.
30 September 2024 · 5 min read
Branding & Web
Adobe Illustrator vs Canva (2026): Which Should Marketers Use?
Illustrator and Canva compared for marketing work: learning curve, cost, templates, brand consistency, vector work and collaboration, with a clear recommendation by use case.
13 September 2024 · 6 min read
Career & Productivity
How to Increase Productivity: 10 Proven Strategies for Success
How to Increase Productivity: 10 Proven Strategies
11 September 2024 · 6 min read
Social Media
What Is Influencer Marketing? Definition, Types and How It Works in 2026
A plain-language definition of influencer marketing, the types of influencers and campaigns, how brands measure it, and how to run a first campaign without wasting budget.
10 September 2024 · 6 min read
Marketing Strategy
What Is Affiliate Marketing? Definition, How It Works and How to Start
A clear definition of affiliate marketing, how the model works for brands and creators, the commission structures, and a realistic way to start as a beginner.
9 September 2024 · 6 min read
Career & Productivity
10 Essential Tools for Digital Marketers in 2024
Digital marketing is an ever-evolving field, and staying ahead of the curve requires the right tools.
12 July 2024 · 3 min read
Marketing Strategy
How to Develop a Winning Content Marketing Strategy in 2024
Content marketing is a powerful way to engage your audience, build brand awareness, and drive conversions.
12 July 2024 · 4 min read