Articles by
Cyrine Shehab
Marketing & Community Coordinator, Talentdu
Cyrine is a PDMA graduate who joined the Talentdu team after the program and now leads its marketing and community work. She brings over seven years in sales, team leadership and operations, and sharpened her digital marketing skills through an internship at OBCIDO Inc. in New York.
LinkedIn profile31 articles
Content Marketing
WhatsApp Marketing in the Gulf and Lebanon (2026): How to Do It Without Getting Blocked
A practical whatsapp marketing guide for the UAE, Saudi Arabia and Lebanon: Business app vs API, opt-in rules, 2026 message rates, broadcasts, ads, automation.
17 September 2026 · 11 min read
Social Media
Viral Marketing Strategies That Actually Work in 2026 (With Gulf Examples)
Eight viral marketing strategies that work in 2026, with verified examples from Emirates, Dubai Tourism, Zain, KFC Arabia and Lebanese brands, plus measurement.
16 September 2026 · 11 min read
Social Media
Social Media Marketing Plan (2026): A Step-by-Step Template for Gulf and Lebanese Brands
How to write a social media marketing plan in nine parts, with platform figures for the UAE, Saudi Arabia and Lebanon, a fill-in template and a worked example.
14 September 2026 · 12 min read
Social Media
Best Social Media Marketing Books to Read in 2026 (Beginner to Strategist)
15 social media marketing books worth reading in 2026, from beginner foundations to strategy, content, influencer marketing, paid social and new releases.
12 September 2026 · 11 min read
Content Marketing
The Content Marketing Funnel: Which Content to Create at Awareness, Consideration and Decision
The content marketing funnel explained: eight content types, content writing versus copywriting, and what to publish at awareness, consideration and decision.
5 September 2026 · 6 min read
Branding & Web
How to Build a Service Website on Squarespace: The 5-Stage Process and Pre-Launch Checklist
How to build a service website on Squarespace: the five stages, Site Styles, sections and blocks, essential pages, forms, plans and the pre-launch checklist.
4 September 2026 · 6 min read
Branding & Web
The AIDA Framework for Website Copy: Headline Formulas, Features vs Benefits and a Landing Page Checklist
How to use the AIDA framework for website copy: map Attention, Interest, Desire and Action to page sections, with headline and CTA formulas and a checklist.
28 August 2026 · 6 min read
Branding & Web
Brand Identity, Brand Guidelines and Brand Strategy: What Each One Is and Why They Are Separate Documents
Brand identity, brand guidelines and brand strategy explained side by side: what goes in each document, why they are never combined, and how they connect.
27 August 2026 · 6 min read
Social Media
Instagram, Facebook, LinkedIn and TikTok in 2026: Audiences, Algorithms and Best Practices for Each
How Instagram, Facebook, LinkedIn and TikTok differ in 2026: who uses each, what the algorithms reward, best practices, and how to pick two or three platforms.
26 August 2026 · 6 min read
Branding & Web
Shopify vs Squarespace for an Online Store in Lebanon (2026): Plans, Cash on Delivery and Which to Pick
Shopify or Squarespace for an online store in Lebanon: plan tiers, cash on delivery (native vs the discount workaround), setup steps and the launch checklist.
15 August 2026 · 6 min read
Social Media
Content Pillars: How to Plan a Month of Social Media Posts in One Afternoon
A repeatable method for planning a full month of social media content in a single sitting: choosing three to four content pillars, using the 40/30/20/10 mix, batching ideas, and scheduling.
11 August 2026 · 4 min read
Social Media
How to Build a Social Media Content Calendar, With a Weekly Template
The five-step content creation process, the eight fields every social media content calendar needs, a weekly template, caption structure and five AI prompts.
11 August 2026 · 6 min read
Social Media
Community Management: Response Times, Tone and How to Handle Negative Comments
Why community management matters, response-time targets for Instagram, Facebook, LinkedIn and DMs, how to sound human, and four rules for negative comments.
10 August 2026 · 6 min read
Social Media
Buffer vs Meta Business Suite: Which Scheduling Tool Does a Small Business Need?
Buffer and Meta Business Suite compared feature by feature, the rule for choosing one, Canva habits for the visuals you schedule, and a one-week setup plan.
8 August 2026 · 6 min read
Content Marketing
How to Build a Welcome Email Journey in Mailchimp That Turns Sign-ups Into Customers
A step-by-step guide to a three-email welcome journey in Mailchimp: what each email should do, how to set up tags and segments, timing, deliverability basics, and how to write the emails with an AI assistant using the RTF framework.
7 August 2026 · 4 min read
Content Marketing
The 8 Types of Marketing Emails and When to Send Each, With Subject Line Examples
The eight types of marketing emails, what each is for, when to send it, how they map to the funnel, with subject line examples and RTF prompts to draft them.
7 August 2026 · 6 min read
Content Marketing
How to Build a Content Strategy in 8 Steps, With Content Mix Percentages by Industry
How to build a content strategy in 8 steps: goals, audience, content pillars, the 40/30/20/10 mix, how it shifts by industry, and organising ideas in Notion.
5 August 2026 · 6 min read
Content Marketing
How to Never Run Out of Content Ideas: Answer the Public, People Also Ask, Google Trends and AI
Four content ideas tools and what each is best for, a 30-minute routine that produces 20 ideas, the AI prompt we teach, and how to map ideas into a calendar.
4 August 2026 · 6 min read
Branding & Web
5 Best Website Builders for Every Need: A Detailed Comparison
Building a website used to mean hiring a developer or learning how to code. Today, website builders have made it easier than ever to create a professional-looking website, even if…
1 January 2025 · 5 min read
Branding & Web
7 Essential Website Tips for a Successful Online Presence
In today’s digital-first world, your website serves as your business's storefront.
1 January 2025 · 4 min read
Social Media
What Is Brand Awareness Marketing? Definition, Examples and How to Measure It
Brand awareness marketing explained: what it is, why it pays off later, how repetition and consistency work, the metrics that prove it, and a seven-step plan.
1 January 2025 · 9 min read
Branding & Web
The Ultimate Guide: 8 Essential Branding Elements for Starting a New Business
Building a strong brand is the foundation of any successful business. Your brand isn’t just a logo or a catchy tagline—it’s the personality, values, and experience that set you…
14 December 2024 · 5 min read
Content Marketing
Email Marketing Tips: Avoid These 5 Common Mistakes
Email marketing remains one of the most effective channels for businesses to connect with their audience, build trust, and drive sales.
29 November 2024 · 4 min read
Content Marketing
Copywriting vs. Content Writing: Which One is Right for You?
In today’s digital-first world, creating impactful content is the cornerstone of any successful marketing strategy.
20 November 2024 · 4 min read
Career & Productivity
15 Productivity Hacks to Boost Your Efficiency and Get More Done
In today’s fast-paced world, staying productive can be challenging, especially when juggling multiple tasks and responsibilities.
30 September 2024 · 5 min read
Branding & Web
Adobe Illustrator vs Canva (2026): Which Is Right for Marketers?
Adobe Illustrator vs Canva compared for marketers in 2026: verified prices, AI features, Arabic text, print files, team workflows and which one to pick by job.
13 September 2024 · 9 min read
Career & Productivity
How to Increase Productivity: 10 Proven Strategies for Success
How to Increase Productivity: 10 Proven Strategies
11 September 2024 · 6 min read
Social Media
What Is Influencer Marketing? Definition, Types, Costs and How It Works in 2026
Influencer marketing explained: definition, the four creator tiers, campaign types, costs, measurement, the UAE and Saudi rules, and the books worth reading.
10 September 2024 · 11 min read
Marketing Strategy
What Is Affiliate Marketing? Definition, How It Works and How to Start in 2026
Affiliate marketing explained: how commissions and tracking work, Amazon, noon and network programs, doing it from Lebanon and the Gulf, and how to start.
9 September 2024 · 10 min read
Career & Productivity
10 Essential Tools for Digital Marketers in 2026 (Free Tiers Included)
The 10 essential tools for digital marketers in 2026: analytics, SEO, social scheduling, email, design, AI assistants and automation, with free tiers noted.
12 July 2024 · 7 min read
Marketing Strategy
How to Develop a Winning Content Marketing Strategy in 2026: 8-Step Guide
An eight-step guide to a content marketing strategy in 2026: goals, audience, audit, plan, production with AI, SEO, promotion and measurement, with tools.
12 July 2024 · 8 min read