Sixteen years in the industry, and still something worth adding.

Mervat Toubaily, a digital marketing manager in Riyadh managing international brands, joined the PDMA program specifically for its AI component, drawn in by tools she had been wanting to learn and content that covered exactly what she was looking for.

“The way of delivering, the practicality of the course, and how it covered every aspect that I wanted to learn, that's what stood out for me. During the course, Omar gave us tools that benefited me a lot in my work, tools that may have been hard to learn on my own.”

Balancing the course with a full career and family life, she found the flexibility of the format made it possible to fit learning around a demanding schedule.