Skill-building only matters if it changes how you work day to day.

Sarah Mneimneh, a PDMA graduate, is a social media and marketing specialist based in Jeddah. She joined the program to sharpen her existing skills. What she took away went further than she expected.

“Everything I learned throughout the program, I am trying to apply to my work. A task that used to take one hour now takes twenty or thirty minutes to complete, with the help of the skills I acquired in this program.”

From creating content to running campaigns with the support of AI tools, the program gave her a practical, well-rounded edge she now uses daily at work.