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Talentdu

Partnership

Training Saudi Arabia's Next Event Leaders

Earn a TVTC-accredited UCF Hospitality+™ Center certificate in event management. Fully online, self-paced, 6 weeks.

See the 3 certificates Talk to an advisor
UCF Hospitality+™ Center for Innovation and Training, University of Central Florida
A team of event professionals walking across the plaza of an arena at sunset

Shuraka Almustaqbal Training Center

Delivers the programs, issues the certificates, and holds the TVTC accreditation.

UCF Hospitality+™ Center for Innovation and Training

Develops the curriculum, at the University of Central Florida.

Talentdu

Marketing and enrollment partner, helping learners choose the right program and get started.

The programs

Three certificates, one path into events

Each course is 10 modules over 6 weeks at 4 to 5 hours per week, online, self-paced and in English. Start with HPC1, or go straight to management or design.

An event professional looking out from the tunnel onto a full stadium
HPC1Start here

Fundamentals of the Events Sector

Understand how the events industry works, from major sports and eSports to business events and cultural festivals.

Best for: Newcomers, career switchers, and students.

You will learn

  • How the events industry and its economics work
  • Stakeholder management and event planning techniques
  • Sports, eSports, business events, and cultural festivals
  • Measuring the economic and social impact of events
Course modules (10)
  1. 01Event Management: Navigating the Dynamic World of Events
  2. 02Stakeholder Management for Event Planners and Designers
  3. 03The World of Planned Events
  4. 04Sustainability and Event Planning
  5. 05Understanding Event Planning with Anthropology, Psychology, and Sociology
  6. 06Evaluating the Economic and Social Impacts of Events
  7. 07Deep Dive: Managing Major Sports Events
  8. 08In-Depth Exploration of eSports
  9. 09Business Events Management
  10. 10Festivals and Cultural Events in Saudi Arabia

10 modules, 6 weeks at 4 to 5 hours per week, online and self-paced

SAR 3,450

incl. VAT, or from SAR 862.50 per payment

Enroll Now Ask an advisor about this course
A stage manager with a headset cueing a live show from backstage
HPC2

Event Management Fundamentals

Learn to plan and run an event end to end: goals, marketing, sponsorship, budgets, teams, risk, and legal.

Best for: People working in events who want to manage, and business owners who run their own events.

You will learn

  • Setting event goals and segmenting audiences
  • Project management, marketing, and sponsorship
  • Budgeting, revenue forecasting, and managing teams and volunteers
  • Risk management, contracts, and regulations
Course modules (10)
  1. 01Strategic Event Planning
  2. 02Event Goals and Objectives
  3. 03Event Visitor Segments
  4. 04Event Portfolio Management
  5. 05Event Project Management
  6. 06Marketing and Sponsorship
  7. 07HR Management for Events
  8. 08Event Financial Planning
  9. 09Risk Management
  10. 10Legal Aspects of Event Planning

10 modules, 6 weeks at 4 to 5 hours per week, online and self-paced

SAR 3,450

incl. VAT, or from SAR 862.50 per payment

Enroll Now Ask an advisor about this course
An event designer arranging a candlelit banquet table under string lights
HPC3

Basics of Design Strategy for Events

Design memorable event experiences using design thinking, storytelling, and guest journey design.

Best for: Creative and experience roles, and planners who want to stand out.

You will learn

  • Experience design and storytelling for events
  • Guest journey design and co-creation
  • Design thinking and inclusive event strategy
  • Leading creative teams and measuring engagement
Course modules (10)
  1. 01Creative Foundations and Frameworks in Event Design
  2. 02Innovation and Inspiration Within Event Planning
  3. 03Design Thinking Principles and Applications in Event Planning
  4. 04SPARK Innovation Framework and Professional Pathways in Event Design
  5. 05Co-Creation Strategies for Event Planning and Experience Design
  6. 06Role of Co-Production and Attendee Contribution in Event Design
  7. 07Introduction to EVENTS+gineering and the Explore Phase
  8. 08The Visualize Phase and the Envision Phase
  9. 09The Nurture Phase and the Together Phase
  10. 10The Sustain Phase and Co-Creation KPIs

10 modules, 6 weeks at 4 to 5 hours per week, online and self-paced

SAR 3,450

incl. VAT, or from SAR 862.50 per payment

Enroll Now Ask an advisor about this course

Compare the three courses

Comparison of HPC1, HPC2 and HPC3
CompareHPC1HPC2HPC3
FocusEvents industryRunning eventsEvent experiences
Best forNewcomers, career switchers, studentsEvent staff and business ownersCreative and experience roles
LevelFoundationManagementDesign
Duration6 weeks, 4 to 5 h a week6 weeks, 4 to 5 h a week6 weeks, 4 to 5 h a week
PriceSAR 3,450SAR 3,450SAR 3,450

Have a question?

Chat with our advisor on WhatsApp, every day 9am to 8pm.

Chat on WhatsApp

Bundles

Save with a bundle

Take two or all three courses together. Every bundle can also be paid in 4 interest-free payments.

Recommended
2 coursesSave SAR 690

2-Course Bundle

  • HPC1 Fundamentals of the Events Sector
  • HPC2 Event Management Fundamentals

SAR 6,210

incl. VAT, or 4 payments of SAR 1,552.50

Enroll Now
2 coursesSave SAR 690

2-Course Bundle

  • HPC2 Event Management Fundamentals
  • HPC3 Basics of Design Strategy for Events

SAR 6,210

incl. VAT, or 4 payments of SAR 1,552.50

Enroll Now
Best value
3 coursesSave SAR 2,070

Complete Event Management Professional

  • HPC1 Fundamentals of the Events Sector
  • HPC2 Event Management Fundamentals
  • HPC3 Basics of Design Strategy for Events

SAR 8,280

incl. VAT, or 4 payments of SAR 2,070

Enroll Now

Flexible payment

Pay by card, mada, or Apple Pay, or split any program into 4 interest-free payments with Tabby or Tamara. Sharia-compliant.

From SAR 862.50 per payment for single courses

Tabby
Tamara
Sample Course Completion Certificate from the UCF Hospitality+™ Center for Innovation and Training

The certificate

A certificate with value

Each course earns a Course Completion Certificate from the UCF Hospitality+™ Center for Innovation and Training at the University of Central Florida, issued with Shuraka Almustaqbal Training Center and accredited by TVTC in Saudi Arabia.

Shuraka Almustaqbal Training Center

TVTC accredited

License #19187335022845

Learners

What learners say

Graduates of the UCF Hospitality+™ Center programs in Saudi Arabia.

“It's one of the few courses that truly prepares you for the unpredictable, fast-paced nature of this field. I would absolutely recommend this course to anyone looking to break into the event and entertainment industry.”
Raneem
RaneemJeddah, Saudi Arabia
“I was able to find chances to use the skills I picked up along the way! The case studies we looked at were super relatable and made everything feel real.”
Jomana
JomanaJeddah, Saudi Arabia
“The course content prepared me for real-world scenarios in the event industry. This knowledge has prepared me to respond effectively to new industry trends and challenges.”
Banin
BaninAl Ahsa, Saudi Arabia
“I learned not only how to plan and manage events but also how to approach marketing strategically. This course has truly opened my eyes to the complexity of the event and entertainment industry and the key skills needed for success.”
Abeer
AbeerMakkah, Saudi Arabia
“Anyone interested in the event and entertainment industry should seriously consider taking this course. Its extensive content together with hands-on exercises gave me both the expertise and assurance to succeed in my profession.”
Meaad
MeaadJeddah, Saudi Arabia
“The quality of the content, the flexibility of the self-paced format, and the practical skills I gained have prepared me well for my career in this exciting and dynamic field.”
Layan
LayanJeddah, Saudi Arabia

About the partnership

A strategic partnership for Saudi Arabia's events industry

Shuraka Almustaqbal Training Center and Talentdu have entered a strategic partnership. Talentdu is the official marketing and enrollment partner of Shuraka Almustaqbal Training Center for the UCF Hospitality+™ Center certificate programs in Saudi Arabia, delivered fully online and accredited by TVTC.

Saudi Arabia's events industry is one of the fastest growing in the world. Together, we are preparing the professionals who will lead it, with internationally recognized certificates from the UCF Hospitality+™ Center for Innovation and Training at the University of Central Florida.

Why now

The Saudi Arabia events industry was valued at $6.1 billion in 2021 and is expected to reach $17.6 billion by 2031.

Source: Allied Market Research

$6.1B

Market value, 2021

$17.6B

Expected by 2031

Riyadh Season today, Expo 2030 and the 2034 World Cup ahead. Every major event needs trained professionals.

An event host welcoming guests to a gala evening

Rosen College of Hospitality Management at UCF is ranked #1 in the US and globally for hospitality and tourism management.

FAQ

Frequently asked questions

Who are these programs for?

No prior experience is needed. HPC1 is the starting point; HPC2 and HPC3 suit people who want to manage or design events.

What language are the courses in?

English.

When can I start?

Immediately. There are no fixed start dates: after you enroll on the Shuraka store, you receive your course access within 2 hours (9am to 9pm KSA).

How long does each course take?

6 weeks at 4 to 5 hours per week. The course has 10 modules with activities and assessments, and it is self-paced, so you can finish sooner if you study more each week.

Is it a degree?

No. It is a professional Course Completion Certificate from the UCF Hospitality+™ Center, accredited by TVTC in Saudi Arabia.

What does TVTC accreditation mean for me?

TVTC is the Technical and Vocational Training Corporation, the Saudi government body that licenses training providers. Shuraka Almustaqbal Training Center holds TVTC license #19187335022845, and your certificate carries the TVTC mark next to the UCF Hospitality+™ Center and Shuraka, so it is issued by a licensed training provider in Saudi Arabia.

Do I get support during the course?

Each lesson includes videos, text, interactive activities, a quiz and a review with key takeaways, plus study guides you can download. For any question about enrollment, access or your certificate, message an advisor on WhatsApp.

Can I pay in installments?

Yes, in 4 interest-free payments with Tabby or Tamara.

Who delivers the programs?

Shuraka Almustaqbal Training Center delivers the programs and issues the certificates. Talentdu is the official marketing and enrollment partner.

Ready to start your career in events?

Have a question? Chat with our advisor on WhatsApp, every day 9am to 8pm.

See the 3 certificates Chat on WhatsApp
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