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Partnership

Training Saudi Arabia's Next Event Leaders

Shuraka Almustaqbal Training Center and Talentdu bring the UCF Hospitality+ Center event management certificates to Saudi Arabia. Fully online, self-paced, and accredited by TVTC.

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About the partnership

A strategic partnership for Saudi Arabia's events industry

Shuraka Almustaqbal Training Center and Talentdu have entered a strategic partnership. Talentdu is the official marketing and enrollment partner of Shuraka Almustaqbal Training Center for the UCF Hospitality+ Center certificate programs in Saudi Arabia, delivered fully online and accredited by TVTC.

Saudi Arabia's events industry is one of the fastest growing in the world. Together, we are preparing the professionals who will lead it, with internationally recognized certificates from the UCF Hospitality+ Center for Innovation and Training at the University of Central Florida.

Who does what

Shuraka Almustaqbal Training Center

Delivers the programs, issues the certificates, and holds the TVTC accreditation.

Who does what

UCF Hospitality+ Center for Innovation and Training

Develops the curriculum, at the University of Central Florida.

Who does what

Talentdu

Marketing and enrollment partner, helping learners choose the right program and get started.

Why now

The Saudi Arabia events industry was valued at $6.1 billion in 2021 and is expected to reach $17.6 billion by 2031.

Source: Allied Market Research

$6.1B

Market value, 2021

$17.6B

Expected by 2031

Riyadh Season today, Expo 2030 and the 2034 World Cup ahead. Every major event needs trained professionals.

Rosen College of Hospitality Management at UCF is ranked #1 in the US and globally for hospitality and tourism management.

The programs

Three certificates, one path into events

Each course is 25 hours, online and self-paced, in English. Start with HPC1, or go straight to management or design.

HPC1Start here

Fundamentals of the Events Sector

Understand how the events industry works, from major sports and eSports to business events and cultural festivals.

Best for: Newcomers, career switchers, and students.

You will learn

  • How the events industry and its economics work
  • Stakeholder management and event planning techniques
  • Sports, eSports, business events, and cultural festivals
  • Measuring the economic and social impact of events

6 weeks at 4 to 5 hours per week, online, self-paced

SAR 3,450

incl. VAT, or from SAR 862.50 per payment

Enroll Now Course Details
HPC2

Event Management Fundamentals

Learn to plan and run an event end to end: goals, marketing, sponsorship, budgets, teams, risk, and legal.

Best for: People working in events who want to manage, and business owners who run their own events.

You will learn

  • Setting event goals and segmenting audiences
  • Project management, marketing, and sponsorship
  • Budgeting, revenue forecasting, and managing teams and volunteers
  • Risk management, contracts, and regulations

6 weeks at 4 to 5 hours per week, online, self-paced

SAR 3,450

incl. VAT, or from SAR 862.50 per payment

Enroll Now Course Details
HPC3

Basics of Design Strategy for Events

Design memorable event experiences using design thinking, storytelling, and guest journey design.

Best for: Creative and experience roles, and planners who want to stand out.

You will learn

  • Experience design and storytelling for events
  • Guest journey design and co-creation
  • Design thinking and inclusive event strategy
  • Leading creative teams and measuring engagement

6 weeks at 4 to 5 hours per week, online, self-paced

SAR 3,450

incl. VAT, or from SAR 862.50 per payment

Enroll Now Course Details

Compare the three courses

Focus

HPC1
How the events industry works
HPC2
Planning and running events
HPC3
Designing event experiences

Best for

HPC1
Newcomers, career switchers, and students.
HPC2
People working in events who want to manage, and business owners who run their own events.
HPC3
Creative and experience roles, and planners who want to stand out.

Level

HPC1
Foundation
HPC2
Management
HPC3
Design

Duration

HPC1
25 hours, about 6 weeks
HPC2
25 hours, about 6 weeks
HPC3
25 hours, about 6 weeks

Price

HPC1
SAR 3,450 incl. VAT
HPC2
SAR 3,450 incl. VAT
HPC3
SAR 3,450 incl. VAT

Bundles

Save with a bundle

Take two or all three courses together.

3 coursesBest value

Complete Event Management Professional

HPC1 + HPC2 + HPC3

SAR 8,280

Save SAR 2,070

Enroll Now Details

Flexible payment

Pay by card, mada, or Apple Pay, or split any program into 4 interest-free payments with Tabby or Tamara. Sharia-compliant.

From SAR 862.50 per payment for single courses

The certificate

A certificate with weight

Each course earns a Course Completion Certificate from the UCF Hospitality+ Center for Innovation and Training at the University of Central Florida, issued with Shuraka Almustaqbal Training Center and accredited by TVTC in Saudi Arabia.

TVTC accredited

License #19187335022845

How it works

From choosing to certified in four steps

  1. 1

    Choose your program

    Pick the course or bundle that fits you, or talk to an advisor on WhatsApp.

  2. 2

    Enroll securely

    Complete your enrollment on the Shuraka store.

  3. 3

    Get your access

    Receive your course access within 2 hours (9am to 9pm KSA).

  4. 4

    Study and get certified

    Study at your own pace and earn your certificate.

“...an excellent investment for anyone looking to excel in the event and entertainment industry.”
Layan, Jeddah. HPC1 graduate.

FAQ

Frequently asked questions

Who are these programs for?

No prior experience is needed. HPC1 is the starting point; HPC2 and HPC3 suit people who want to manage or design events.

What language are the courses in?

English.

When can I start?

Immediately. There are no fixed start dates.

How long does each course take?

25 hours, usually about 6 weeks at 4 to 5 hours per week.

Is it a degree?

No. It is a professional Course Completion Certificate from the UCF Hospitality+ Center, accredited by TVTC in Saudi Arabia.

Can I pay in installments?

Yes, in 4 interest-free payments with Tabby or Tamara.

Who delivers the programs?

Shuraka Almustaqbal Training Center delivers the programs and issues the certificates. Talentdu is the official marketing and enrollment partner.

Ready to start your career in events?

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