Become a Digital Marketing Pro in 90 Days
Earn five recognized credentials: an Associate Diploma from LAU ACE, certifications from Meta and Google, plus two CPD-accredited certificates. Live online classes, real projects and career support, whether you are a graduate, a business owner or a career switcher.
At a glance
- Credential
- LAU ACE Associate Diploma
- Duration
- 12 weeks
- Hours
- 100 total: 48 live + 52 self-paced
- Format
- Live online + recorded
- Schedule
- Fri 6:30–8:30 PM & Sat 9:00–11:00 AM
- Next cohort
- October 2, 2026
- Tuition
- $1,800 USD
- Apply by
- September 28, 2026
- Payment
- Can be split into 2 installments
Sessions in Beirut time (GMT+3). All sessions recorded.
Watch
The PDMA in 40 seconds
Twelve weeks, five certifications, live classes with people who do the work every day. Here is what the program looks like from the inside.
What you walk away with
5 International Certifications. One Program.
No other live digital marketing program in MENA gives you this combination of credentials. All five are included in your program fee with no additional cost.
3 core credentials, earned during the program
LAU Academy of Continuing Education
Associate Diploma in Digital Marketing
Issued upon completion of coursework and the final project. The flagship credential.
Fundamentals of Digital Marketing
Online assessment, fully guided during the program
Meta
Certified Digital Marketing Associate
Proctored exam at LAU Beirut campus. Preparation and exam fee included
2 bonus certificates, self-paced after the live weeks
CPD Group
Social Media Marketing Certificate
15-hour self-paced course, included
CPD Group
No Code Web Design Certificate
15-hour self-paced course, included
Every exam fee is included in the tuition.
Exams are sat during the program, the Meta exam proctored on campus at LAU Beirut. Nothing to pay on top of $1,800.
Curriculum
Full 12-Week Curriculum
Every week ends with key takeaways and a put-it-into-practice assignment to complete before the next session.
WEEK 1Digital Marketing Fundamentals
- Program overview, the five certifications, and how the 12 weeks fit together
- What marketing is, and digital vs. traditional marketing
- The digital landscape: B2B vs. B2C, paid, owned and earned media, and the core channels
- Strategic frameworks: personas, the 7Ps, SMART goals, STP and competitive analysis
- Key metrics: CTR, CPC, CPA, ROAS, CAC and CLV
- Industry trends and career paths in digital marketing
WEEK 2Branding and Design Fundamentals
- Brand vs. branding vs. identity vs. guidelines vs. strategy
- Color psychology and typography
- Building a brand identity step by step
- Developing brand strategy with AI
- Securing and optimizing social media handles
- Website copywriting with the AIDA framework
WEEK 3Service Websites with Squarespace
- Why Squarespace for service businesses
- Site setup and branding configuration with Site Styles
- Building pages with sections and blocks
- The essential pages every service website needs
- Forms, headers, footers and integrations
- Pre-launch checklist
WEEK 4E-Commerce Websites and Modern Web Building
- Service vs. e-commerce websites
- Setting up a store with Shopify
- Product listings that sell
- Payments, including the cash-on-delivery workaround for the region
- Vibe coding with AI using Lovable
- When to use no-code vs. vibe coding
WEEK 5Content Marketing and Content Writing
- Content marketing fundamentals
- Content writing vs. copywriting
- Content formats and where each one fits
- The content marketing funnel: awareness, consideration, decision
- The 8-step content strategy
- Content pillars and the 40/30/20/10 content mix
- Ideation tools and content organization
WEEK 6Social Media Marketing
- Platforms, audiences and algorithms
- A repeatable weekly content creation workflow
- AI prompts for ideas, captions and repurposing
- Canva for social media design
- Scheduling with Buffer and Meta Business Suite
- Content calendars and community management
WEEK 7AI in Digital Marketing
- A framework for evaluating AI tools
- LLMs as your daily companion: Claude, with Artifacts, Projects, Skills and Connectors
- Vibe coding and the AI creative studio: image, video and audio
- Automations and agents with Zapier and n8n
- Specialized AI work tools
- The RTF prompting framework
WEEK 8Email Marketing and Automation
- Why email delivers the highest ROI in digital marketing
- Email types and when to use each
- Mailchimp setup and Squarespace integration
- Tags, segments and personalization
- Newsletters vs. automations, and building a welcome journey
- Deliverability and email copywriting best practices
- Writing emails with Claude using the RTF framework
WEEK 9Search Engine Optimization
- How search engines work
- The five types of SEO
- On-page and technical SEO best practices
- Keyword research and site audits
- Content SEO and E-E-A-T
- GEO (Generative Engine Optimization): six strategies to get cited by AI tools
WEEK 10Meta Advertising Part 1: Fundamentals, Setup and Creatives
- The three pillars of Meta marketing and funnel-to-objective mapping
- The KPIs every media buyer tracks
- Boosting vs. Ads Manager
- Setting up the Facebook Page, Business Portfolio and Meta Pixel
- Ad copy structure and eight copywriting directions
- Generating ad copy and visuals with AI
WEEK 11Meta Advertising Part 2: Campaigns, Audiences and Optimization
- The Campaign, Ad Set and Ad structure
- The six campaign objectives
- Saved, custom and lookalike audiences, and avoiding audience overlap
- Placements, formats and budgeting
- Reading the Ads Manager dashboard
- The learning phase, conversion events and A/B testing
- Optimization when performance drops
WEEK 12Google Ads, LinkedIn Marketing and Certification Prep
- Google Ads vs. social advertising
- Campaign types, account structure and metrics
- Writing search ads and launching a campaign
- LinkedIn profile and page growth
- Sales Navigator prospecting and outreach
- Certification roadmap for all five credentials, with Meta exam practice questions
What you will build
Your Portfolio by Graduation
Every module includes a hands-on component. By the end of the program, your portfolio will include:
- 1A complete brand identity with visual guidelines
- 2A professional website or landing page
- 3A content calendar and social media strategy
- 4Email marketing sequences and automations
- 5Paid advertising campaigns on Meta and Google
- 6Analytics dashboards tracking real results
- 7A portfolio-ready case study showcasing your work
Limited seats available
Next cohort starts October 2, 2026
Fri 6:30–8:30 PM & Sat 9:00–11:00 AM · Beirut time (GMT+3) · 35 seats per cohort
Who should enroll
Built for Where You Are Right Now
Recent graduates
Kickstart your marketing career with industry-recognized credentials and hands-on experience employers value.
Business owners
Market your own business effectively, from running ads to building funnels and growing your brand online.
Career switchers
Move into digital marketing with a structured program that gives you the skills, certifications and confidence to land your first role.
Inside the classroom
See What It Is Like to Learn with Us
A live session, the way students experience it: screen sharing, tool demos and questions answered on the spot.
Tools
Master the Industry's Top Tools
You practice on the same platforms working marketers use every day.
Hear from our alumni
What Graduates Say
“Their teaching went beyond theory, focusing on practical, real-world applications and preparing us for actual challenges we may face. In my opinion, there is no program like this anywhere else except at Talentdu.”
Jennifer Alfikany
Founder & CEO, IMPACT Advertising Agency
“Joining this Digital Marketing Cohort has been one of the best decisions I've made. I can't wait for the upcoming courses and will be joining again!”
Sarah Mneimneh
Social Media & Marketing Specialist, Nün Academy
“The course provides a strong balance between theoretical knowledge and practical application, which makes it a great learning experience for students aiming to develop their marketing skills professionally.”
Lama Halawi
Co-Founder, Cō creative Studio
“The course content was well-structured, practical, and easy to follow, making the learning journey both engaging and beneficial. I would highly recommend it to anyone looking to expand their knowledge and skills in this field.”
Sherine Haidar
Marketing Executive, West Bay Medicare
“Even better than a masters degree program. Highly recommended.”
Fadi Fakih
Project Manager MENA, WePlay, UK
“I learned many new skills and gained practical knowledge that I can apply with confidence. I highly recommend this program to anyone looking to improve their skills.”
Melanie Hayek
Social Media Content Creator, Luminar.lb
FAQ
Frequently Asked Questions
Have more questions? Our full FAQ page has 60+ answers.
Do I need prior experience in digital marketing?
No. The program is designed for complete beginners. We start from the fundamentals and guide you step by step.
What certifications will I receive, and when?
Five in total. Three are earned during the 12 weeks: the Associate Diploma from LAU ACE on completing the program and final project, Google Fundamentals of Digital Marketing, and Meta Certified Digital Marketing Associate, whose exams you sit during the program with the fees included. The other two, CPD-accredited certificates in Social Media Marketing and No Code Web Design, come from 15-hour self-paced bonus courses included exclusively for PDMA enrollees, which you complete at your own pace after the live weeks.
How much does the program cost?
Total tuition is $1,800 USD, which can be split into two installments of $900. Every exam fee, all preparation materials and the two bonus courses are included, with nothing to pay on top.
Is the program online or in person?
The program is delivered 100% live online via Zoom. We also organize optional in-person networking sessions at LAU Beirut throughout the semester.
What if I miss a class?
All sessions are recorded and you have lifetime access to the recordings, so you can catch up any time.
What jobs can I get after completing the program?
Graduates pursue roles such as Digital Marketing Specialist, Social Media Manager, Performance Marketer or Media Buyer, SEO and Content Specialist, and Marketing Executive or Coordinator.
Can this help me grow my own business?
Absolutely. Many of our students are entrepreneurs who join specifically to learn how to market their own businesses online: running ads, creating content strategies, generating leads and tracking performance.
Is the program worth the investment?
It is 100 hours of training, 48 of them live with the instructor, plus five globally recognized certifications with every exam fee included, which works out to about $18 per hour of instruction. Many graduates see returns within months through salary increases, freelance clients or growing their own businesses.
How do I enroll?
Fill out the application form. Our team reviews your submission and confirms availability, then you secure your seat with the first payment of $900.
When do the next cohorts start?
We run multiple cohorts throughout the year. See the program schedule for upcoming start dates and availability.
From the blog
Read Before You Apply to PDMA
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Secure your seat in the next PDMA cohort
Applications are reviewed personally by our team. You will hear back within one business day.
PDMA · $1,800
Next cohort October 2