Master AI Tools for Marketing
Create AI-generated content, build automation workflows and integrate AI into your marketing stack. 24 live hours plus recorded resources and practicum, hands-on projects and an LAU ACE certificate, for marketers ready to work smarter.
At a glance
- Credential
- LAU ACE Certificate
- Duration
- 6 weeks, 12 sessions
- Hours
- 40 total: 24 live + 16 self-paced
- Format
- Live online + recorded
- Schedule
- Mon/Wed 6:30–8:30 PM
- Next cohort
- October 19, 2026
- Tuition
- $1,200 USD
- Apply by
- October 15, 2026
- Payment
- Can be split into 2 installments
Sessions in Beirut time (GMT+3). All sessions recorded.
Watch
The AIMP in 40 seconds
Six weeks of hands-on AI for marketing: content, automation, no-code tools and AI-powered ads, with an LAU ACE certificate at the end.
About the program
For Marketers Ready to Work With AI
This is not an introduction to marketing. AIMP is built for professionals who want to integrate AI into their workflow at a practical level, with real deliverables from every session.
Who this is for
Marketing professionals, business owners and entrepreneurs with at least one year of experience. No technical background required.
How it is delivered
Live online on Monday and Wednesday, 6:30 to 8:30 PM Beirut time, with recorded access. 12 sessions, 24 live hours, plus recorded resources and practicum.
What you walk away with
A working personal AI stack, hands-on experience across 12+ industry tools, six Claude Skills to keep, and a certificate from LAU Academy of Continuing Education.
What you walk away with
Graduate With a Certificate From LAU ACE
Complete the program and receive the AI Marketing Professional Certificate issued by LAU Academy of Continuing Education, the continuing education arm of the Lebanese American University.
What you earn
AI Marketing Professional Certificate
Issued by LAU Academy of Continuing Education
- Awarded on completing the live sessions and the practicum
- Issued by the continuing education arm of the Lebanese American University
- Included in the program fee, with nothing to pay on top
- Shareable on LinkedIn and with employers
Curriculum
Full 6-Week Curriculum
Two live sessions per week, every one grounded in real marketing use cases and hands-on builds.
WEEK 1AI Foundations and Prompt Engineering
- Session 1, Introduction to AI in Marketing and Claude deep dive: what AI is and how it actually works, the categories of AI in marketing, AI skills vs. AI tools, and Claude Projects, Skills, Memory, Artifacts and Connectors
- Session 2, AI tools overview: a guided tour of the nine core tools used across the program (Claude, Higgsfield, Canva AI, CapCut, Zapier, n8n, Lovable, Meta Ads Manager and Gamma), with a pricing and entry-tier breakdown so you know what to subscribe to and when
WEEK 2AI Content Creation: Images
- Session 3, AI image generation with Higgsfield: the multi-model approach, building a consistent character with Apps and Soul ID, post-generation edit tools and the camera angles system, Cinema Studio in image mode, product photography every brand needs, prompting with Pinterest and Claude via MCP, and the full brand image set workflow
- Session 4, from images to marketing with Canva: Canva tabs and Brand Kit, the Claude to Canva connector, Magic Studio and Canva AI, content pillars for social media, copywriting directions for ads, built hands-on around a live demo brand
WEEK 3AI Content Creation: Video and Audio
- Session 5, AI video creation with Higgsfield: how AI video works and choosing a model across Kling 3.0, Seedance and Veo 3.1, start and end frames, single shot vs. multishot, the five ways to create video on Higgsfield, motion styles and the videos every brand needs, color consistency across your video content
- Session 6, editing and assembly with CapCut and ElevenLabs: the Higgsfield to CapCut workflow, captions, music, transitions and B-roll, voiceover with ElevenLabs, CapCut AI features, and platform-specific export for Meta, TikTok, YouTube Shorts and Instagram Reels
WEEK 4Automation and AI Agents
- Session 7, marketing automation with Zapier: what automation is and automation vs. agents, the anatomy of an automation, Zapier and Copilot, the automations marketers need, a live lead-capture build with Claude writing the email response, task-based pricing and a build-your-own framework
- Session 8, AI agents with Zapier, and n8n explained: building automations and agents inside Zapier, the anatomy of an agent (brain, model, memory and tools), n8n as the more powerful option, how Claude builds n8n workflows for you through MCP, and when to reach for each
WEEK 5No-Code Website and App Building
- Session 9, vibe coding foundations and copy: the three eras of building, website vs. app, the pieces of a website and which tool handles which, website structure terms every marketer should know, and the AIDA framework for writing website copy before you build
- Session 10, the three ways to build: Squarespace with AI-written code, Lovable with its three modes, Lovable Cloud backend and publishing, Claude Code with Supabase, Vercel and Resend, and when to use which, including monetization and the honest learning curve
WEEK 6AI in Ads and Your AI Operating System
- Session 11, AI in Meta advertising: Ads Manager and the three levels (campaign, ad set, ad), the creative, technical and analytical framework, connecting the whole course into one funnel, Meta AI across all three layers (Advantage Plus, Advantage Plus Creative and the Meta AI Business Assistant), and where human judgment still wins
- Session 12, your AI operating system and GEO: a tour of Notion, Gamma, Loom and ManyChat, what GEO is and how SEO evolved into it, optimizing across the content, technical, entity and platform layers, GEO best practices and business benefits, and staying ahead as the tools evolve
Included resources
Claude Skills You Take With You
Throughout the program you receive ready-to-use Claude Skills built for real marketing work, yours to keep and use beyond the course.
- 1Nano Banana Pro Image Generation
- 2Kling 3.0 Video Generation
- 3Higgsfield Full Workflow
- 4Cinematic Prompt Builder
- 5Website Copywriting
- 6Meta Ads Copywriting
Limited seats available
Next cohort starts October 19, 2026
Mon/Wed 6:30–8:30 PM · Beirut time (GMT+3)
Is this program for you
Built for Professionals Ready to Take AI Seriously
You are a good fit if
- You work in or manage marketing, content or paid advertising
- You want to use AI tools practically, not just understand them theoretically
- You are a business owner or entrepreneur looking to scale your marketing output
- You want results from AI without learning to code
Admission requirements
- Ideally a year of marketing or business experience; applicants with less are welcome if they run a business, a brand or a project
- A basic understanding of digital marketing and social media
- No technical or coding background required
- Commitment to attending the live sessions
Your lead instructor
Omar Kandil
Founder and CEO, Talentdu
CEO, OBCIDO Inc. New York · Amazon best-selling author
Omar has spent over a decade building and running digital marketing across the MENA region and beyond. As CEO of OBCIDO Inc., a New York based digital marketing agency, he leads campaigns for clients across global markets while building Talentdu in parallel.
AI is not a topic he teaches from the sidelines. Every tool in these programs, from Claude to Higgsfield to Zapier, is part of how he and his team actually work every day. The workflows you learn are the same ones running his agency and his companies right now.
- Learners trained
- 300+
- Years in the field
- 10+
- Program rating
- 4.9/5
- Best-selling author
- Amazon
Hear from our alumni
What Graduates Say
“Their teaching went beyond theory, focusing on practical, real-world applications and preparing us for actual challenges we may face. In my opinion, there is no program like this anywhere else except at Talentdu.”
Jennifer Alfikany
Founder & CEO, IMPACT Advertising Agency
“Joining this Digital Marketing Cohort has been one of the best decisions I've made. I can't wait for the upcoming courses and will be joining again!”
Sarah Mneimneh
Social Media & Marketing Specialist, Nün Academy
“The course provides a strong balance between theoretical knowledge and practical application, which makes it a great learning experience for students aiming to develop their marketing skills professionally.”
Lama Halawi
Co-Founder, Cō creative Studio
“The course content was well-structured, practical, and easy to follow, making the learning journey both engaging and beneficial. I would highly recommend it to anyone looking to expand their knowledge and skills in this field.”
Sherine Haidar
Marketing Executive, West Bay Medicare
“Even better than a masters degree program. Highly recommended.”
Fadi Fakih
Project Manager MENA, WePlay, UK
“I learned many new skills and gained practical knowledge that I can apply with confidence. I highly recommend this program to anyone looking to improve their skills.”
Melanie Hayek
Social Media Content Creator, Luminar.lb
FAQ
Frequently Asked Questions
Have more questions? Our full FAQ page has 60+ answers.
What is the AIMP program?
A 6-week live online program where you learn to use AI practically in marketing: creating content and ads with AI, building automations and AI agents, vibe-coding websites and apps, and optimizing your brand for AI chatbots. It is certified by LAU Academy of Continuing Education and built entirely around hands-on work with real tools.
When does it start and what is the schedule?
Cohorts run regularly throughout the year, with 12 live sessions over 6 weeks, twice a week in the evening Beirut time. The next start date is shown at the top of this page and on the program schedule.
How much does it cost and how do I pay?
The full program fee is $1,200 USD, which can be split into two installments of $600. The fee includes all sessions, recordings, resources and the LAU ACE certificate.
How do I enroll?
Click any Apply Now button and fill out the short form. Our team contacts you directly and supports you through every step, from confirming your seat to payment and onboarding.
Is the program online or in person?
Fully live online via Zoom, so you can join from anywhere. Every session is recorded and you get access to all recordings.
What certificate do I get?
A Certificate of Completion issued by LAU Academy of Continuing Education, the continuing education arm of the Lebanese American University.
What is the difference between AIMP and PDMA?
PDMA is the complete digital marketing diploma: from fundamentals to a professional level across all channels over three months. AIMP is a focused six-week program on one thing, using AI tools in marketing. If you are starting your marketing journey, PDMA is your program. If you already work in marketing or run a business and want to add AI to your workflow, AIMP is the faster path. Many students take both.
From the blog
Read Before You Apply to AIMP
Practical guides on the skills this program teaches, written by the people who teach it.
AI in Marketing
AI Marketing Courses in Lebanon and the Gulf (2026): How to Choose, What They Cost, What You Actually Learn
A practical guide to AI marketing courses for professionals in Lebanon, Saudi Arabia, the UAE and Qatar: the four types of course, what each costs, the tools you should come out knowing, and a checklist for choosing one.
13 September 2026 · 7 min read
AI in Marketing
AI Video Ads From Storyboard to Export: A Practical Workflow With Higgsfield, ElevenLabs and CapCut
A complete workflow for producing a short video ad with AI tools: planning the shots, generating clips with Higgsfield, adding voiceover with ElevenLabs, editing in CapCut, and exporting the right sizes for Meta, TikTok, YouTube Shorts and Reels.
13 September 2026 · 3 min read
AI in Marketing
Kling 3.0 vs Seedance vs Veo 3.1: Which AI Video Model for Which Shot
Kling 3.0, Seedance and Veo 3.1 compared for marketers: strengths, credit costs, start and end frame rules, single shot versus multishot, and key settings.
13 September 2026 · 6 min read
Secure your seat in the next AIMP cohort
Applications are reviewed personally by our team. You will hear back within one business day.
AIMP · $1,200
Next cohort October 19