Media Buying Fundamentals

Learn how to run paid campaigns like a pro. This course walks you through everything from setting up Meta, Google, and LinkedIn ads to analyzing results and making smart budget decisions.

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Start anytime. Lifetime access included.

What you get when you join

Everything inside the course is built to be practical and supported so you learn with clarity and real guidance.

🎥

Full recorded lessons

Step by step video modules you can revisit anytime.

💬

Chat support

Ask questions get feedback and share your work.

📞

One to one advisory call

A dedicated session to align your next steps.

🎓

Verified certificate

A recognized certificate you can add to your CV.

♾️

Lifetime access

Keep the course forever including future updates.

🔗

Credly badge

Show your verified skills directly on LinkedIn.

What You Will Learn

Young woman working on a laptop in a classroom or seminar setting, with other people and laptops visible in the background.

Paid media fundamentals and key concepts.
Business setup, pixels, conversions, campaign structure, creatives, and analytics.
Search ads, keyword research, transparency tools, account setup, and campaign creation.
Campaign Manager setup, targeting, and B2B ad formats.
Creative frameworks, scroll stoppers, and using Canva, CapCut, and AI.
Choosing the right platform and combining multiple channels.

Certificate of Completion (Credly Badge)

Once you complete the course, you’ll receive a verifiable Certificate of Completion issued as a digital badge through Credly.

This badge is backed by Talentdu Academy and can be added to your LinkedIn profile, CV, and portfolio to prove your skills and training to employers and clients.

Apply Now

Built for Action Takers Who Want Real Results

New marketers looking to break into the field
Business owners managing their own brand
Content creators and freelancers leveling up
Professionals adding marketing to their toolkit

Master the Industry's Top Tools for Digital Marketing Success

Ready to Build Real Skills?

Join the course today and start creating real results.

Apply Now

Trusted by Professionals, Creators, and Business Owners

"The material is clear, practical, and very well structured. Omar explains everything in a simple and engaging way, always makes sure we understand, and brings real-life examples that make the learning experience even better."

⭐️⭐️⭐️⭐️⭐️
Randa Chidiac
Operations Director & Co-founder 4DS Media Solutions
"The Talentdu Team exceeded all my expectations. Their dedicated support and expert guidance were instrumental in helping me achieve significantly better results with their program."

⭐️⭐️⭐️⭐️⭐️
Wael Mardas
Supply Chain Specialist
"The course is well-structured, practical, and provides valuable insights into the digital world. Omar simplifies complex topics and makes every session engaging and easy to follow."

⭐️⭐️⭐️⭐️⭐️
Cyrine Shehab
Store Manager, Sidewalks Group
"The program presents all the information and tools you need in a way that allows you to hit the ground running. Omar explains everything clearly and efficiently and is undeniably a tutor I would follow for future diplomas."

⭐️⭐️⭐️⭐️⭐️
Ghaidaa Hreiby
Senior English Copywriter, Memac Ogilvy
"I’ve used what I learned at Talentdu every day while working with clients globally—this course truly delivers industry-standard education. Omar’s approach is personal, practical, and rooted in real-world marketing."

⭐️⭐️⭐️⭐️⭐️

Amr Ebrahim
Creative Account Executive, OBCIDO New York
"The content was practical, up-to-date, and gave me real confidence in my digital marketing skills. I just finished the course and it was a great experience from start to finish."

⭐️⭐️⭐️⭐️⭐️

Khouzaima Al Masri
Accountant, Medistic Group
"Such an amazing and insightful experience. The Talentdu team is so helpful and supportive, and Omar is an amazing teacher who inspires you in every way."

⭐️⭐️⭐️⭐️⭐️

Andrea Outayek
Account Manager, OMS
"Omar is an inspiring instructor—his dedication, knowledge, and clear communication made the learning experience both effective and enjoyable. Highly recommended for anyone looking to grow their skills with real-world insight!"

⭐️⭐️⭐️⭐️⭐️

Diala Balaa
Art Director, Titus Logistics & Trading
"I had a great experience and learnt a lot from the course. It was great meeting my colleagues and Omar who was really teaching from his heart and kindly answering all of our questions. Personally I learnt a lot about AI, meta, and content creation."

⭐️⭐️⭐️⭐️⭐️

Joya Lahoud
Co-Founder at Zenital Jewellery
"I’m really grateful to have been part of this journey. The program was not only informative but also genuinely enlightening. A big thank you to our amazing instructor—super knowledgeable, patient, and always supportive. It felt more like a family than just a course. I highly recommend it to anyone looking to get into digital marketing the right way!"

⭐️⭐️⭐️⭐️⭐️

Georgio Yaacoub
Senior Bartender, The Tipplers
"Absolutely loved the digital marketing course at TalentDu! Omar Kandil is exceptional; engaging, knowledgeable, and made everything so easy to understand. Highly recommend!"

⭐️⭐️⭐️⭐️⭐️

Maryam Hamdan
Founder, Mar Media
"Thanks to this program, I now have a much stronger understanding of marketing fundamentals, strategy, and tools. It has significantly improved my confidence and skills in the digital marketing field."

⭐️⭐️⭐️⭐️⭐️
Maher Assaf
Former Procurement Director at Carrefour & Othaim
"The Talentdu program was a big added value for me. It gave me the confidence and practical tools I needed to move forward in my digital marketing journey."

⭐️⭐️⭐️⭐️⭐️
Reem Derbas
Founder of AdzViral Agency
"Throughout the course, I gained valuable insights into the world of AI, Google, Meta, and other key digital platforms—this significantly sharpened my focus on digital marketing and how to apply it effectively."

⭐️⭐️⭐️⭐️⭐️
Marie Joe Khoury
Business Management Graduate, LAU
"I learned a lot in a short amount of time—especially about how AI is shaping the future of marketing. The content was easy to follow, and the hands-on approach made it even more engaging."

⭐️⭐️⭐️⭐️⭐️
Clara Yazbeck
Student, Notre Dame University
"One of the most impactful decisions I’ve made in my professional development journey. The hands-on projects and up-to-date insights on SEO, analytics, and AI tools helped me start applying these skills immediately in my work."

⭐️⭐️⭐️⭐️⭐️
Yara Dargham
News Reporter & Writer, LBCI
"The program truly prepared me for real-world marketing roles. The focus on tools like Meta Ads Manager and Canva gave me the confidence to execute actual campaigns."

⭐️⭐️⭐️⭐️⭐️
Mohamed Omar Sharanek
Digital Marketing Specialist
"I'm leaving this program with a stronger understanding of AI’s impact on digital marketing, and a toolkit I can immediately apply to my work. The hands-on use of AI tools in real marketing scenarios made all the difference."

⭐️⭐️⭐️⭐️⭐️
Jana Jarshi
Business Analyst | HR Strategist
Talentlink Dubai
"The sessions were both practical and engaging, with real-world insights and personalized feedback that made the experience truly valuable."

⭐️⭐️⭐️⭐️⭐️
Carla Farraj
Senior Manager, Kidsariline
"The course materials were clear and easy to follow, and Omar was always quick to help. A fantastic experience that truly helped me improve my digital marketing skills."

⭐️⭐️⭐️⭐️⭐️
Clara Chamy
Marketing Executive, Venture Group
"It was a great learning experience filled with fruitful knowledge. The course made it so much easier to process all the information and apply it effectively."

⭐️⭐️⭐️⭐️⭐️
Rita Fares
Registered Nurse, LAU Medical Center–Rizk Hospital
"I gained valuable skills in digital marketing with hands-on learning from Omar. Highly recommended for anyone looking to grow professionally, switch careers, or grow their business."

⭐️⭐️⭐️⭐️⭐️
Khaled Hatab
Founder & Marketing Manager, HATAB Official

Frequently Asked Questions

This course is 100% self-paced. You can start anytime, go at your own speed, and revisit lessons whenever you need. There are no deadlines or fixed schedules.
Not at all. This course is designed for beginners and anyone looking for a hands-on, practical path into social media marketing. No background required.
You’ll get access to a private chat support directly with an instructor. You’ll also have one personal advisory call where you can ask questions or review your work.
You will receive a verified Certificate of Completion as a digital badge issued by Talentdu through Credly. It’s recognized globally and perfect for LinkedIn, your resume, or freelance profiles.
Most students complete it within 3 to 4 weeks if working consistently. But you can take more or less time depending on your schedule. You have lifetime access either way.

Looking for something practical, flexible, and recognized?

This course checks all the boxes — and it's built for people like you.

Apply Now

Media Buying Fundamentals

What you get when you join

What You Will Learn

Certificate of Completion (Credly Badge)

New marketers looking to break into the field

Business owners managing their own brand

Content creators and freelancers leveling up

Professionals adding marketing to their toolkit

Master the Industry's Top Tools for Digital Marketing Success

Ready to Build Real Skills?

"The material is clear, practical, and very well structured. Omar explains everything in a simple and engaging way, always makes sure we understand, and brings real-life examples that make the learning experience even better."

"The Talentdu Team exceeded all my expectations. Their dedicated support and expert guidance were instrumental in helping me achieve significantly better results with their program."

"The course is well-structured, practical, and provides valuable insights into the digital world. Omar simplifies complex topics and makes every session engaging and easy to follow."

"The program presents all the information and tools you need in a way that allows you to hit the ground running. Omar explains everything clearly and efficiently and is undeniably a tutor I would follow for future diplomas."

"I’ve used what I learned at Talentdu every day while working with clients globally—this course truly delivers industry-standard education. Omar’s approach is personal, practical, and rooted in real-world marketing."

"The content was practical, up-to-date, and gave me real confidence in my digital marketing skills. I just finished the course and it was a great experience from start to finish."

"Such an amazing and insightful experience. The Talentdu team is so helpful and supportive, and Omar is an amazing teacher who inspires you in every way."

"Omar is an inspiring instructor—his dedication, knowledge, and clear communication made the learning experience both effective and enjoyable. Highly recommended for anyone looking to grow their skills with real-world insight!"

"I had a great experience and learnt a lot from the course. It was great meeting my colleagues and Omar who was really teaching from his heart and kindly answering all of our questions. Personally I learnt a lot about AI, meta, and content creation."

"Absolutely loved the digital marketing course at TalentDu! Omar Kandil is exceptional; engaging, knowledgeable, and made everything so easy to understand. Highly recommend!"

"Thanks to this program, I now have a much stronger understanding of marketing fundamentals, strategy, and tools. It has significantly improved my confidence and skills in the digital marketing field."

"The Talentdu program was a big added value for me. It gave me the confidence and practical tools I needed to move forward in my digital marketing journey."

"Throughout the course, I gained valuable insights into the world of AI, Google, Meta, and other key digital platforms—this significantly sharpened my focus on digital marketing and how to apply it effectively."

"I learned a lot in a short amount of time—especially about how AI is shaping the future of marketing. The content was easy to follow, and the hands-on approach made it even more engaging."

"One of the most impactful decisions I’ve made in my professional development journey. The hands-on projects and up-to-date insights on SEO, analytics, and AI tools helped me start applying these skills immediately in my work."

"The program truly prepared me for real-world marketing roles. The focus on tools like Meta Ads Manager and Canva gave me the confidence to execute actual campaigns."

"I'm leaving this program with a stronger understanding of AI’s impact on digital marketing, and a toolkit I can immediately apply to my work. The hands-on use of AI tools in real marketing scenarios made all the difference."

"The sessions were both practical and engaging, with real-world insights and personalized feedback that made the experience truly valuable."

"The course materials were clear and easy to follow, and Omar was always quick to help. A fantastic experience that truly helped me improve my digital marketing skills."

"It was a great learning experience filled with fruitful knowledge. The course made it so much easier to process all the information and apply it effectively."

"I gained valuable skills in digital marketing with hands-on learning from Omar. Highly recommended for anyone looking to grow professionally, switch careers, or grow their business."

Frequently Asked Questions

Is this course self-paced or live?

Do I need any previous experience in social media or marketing?

How do I get support if I have questions?

What kind of certificate will I receive?

How long does it take to complete the course?

Looking for something practical, flexible, and recognized?