Brand guidelines
Talentdu brand guidelines
One reference for everyone who puts the Talentdu name on something: the logo, the colours, the type, the way we write and the photographs we use.
University-Backed Digital Marketing & AI Programs
v1.0, September 2026
01 Brand overview
Who Talentdu is, in three sentences
Everything in these guidelines exists to make one thing recognisable: a company that teaches real skills, live, and stands behind the results.
Talentdu is a professional education partner built for the MENA region. We run live, expert-led programs in digital marketing and AI, certified by LAU Academy of Continuing Education (LAU ACE) and backed by credentials from Google, Meta and the CPD Group.
We started as a digital marketing agency that had to train its own people, and we turned that training into programs anyone can join. Today more than 300 graduates from over 15 countries have completed a Talentdu program.
We work with three audiences: professionals who want skills that lead to work, organisations that want to train their teams, and universities that want to launch and grow programs.
Mission
To close the gap between education and employment across the MENA region, one cohort at a time.
Positioning
For professionals, organisations and universities across the MENA region, Talentdu is the education partner whose programs are taught live by practitioners, certified by LAU Academy of Continuing Education (LAU ACE) and measured by what graduates go on to do.
Four values
- 01
Outcomes first
A program has to lead somewhere: a job, a promotion, a stronger business or a stronger institution.
- 02
Taught by practitioners
Every cohort is taught live by people who do the work every day, using the tools they actually use.
- 03
Credibility you can verify
Built with universities and certified by recognised bodies, so what you earn carries weight.
- 04
Talent is developed
We start from where a learner is and build real, demonstrable skills, one project at a time.
Personality
If the brand were a person in the room, these are the words a student would use to describe them.
- Practical
- Direct
- Warm
- Confident
- Credible
- Calm
02 Logo
One wordmark, one mark
The Talentdu logo is the lowercase wordmark set beside the pin mark. It is drawn once, in the files below, and never retyped. Every version shown here can be downloaded where it is shown, as SVG for anything that scales and as a transparent PNG for everything else.
Logo pack
Every logo file in one download
Wordmark and icon as SVG and transparent PNG in navy, white, periwinkle and black, two social avatars, a link cover, the AI and EPS print masters and eight JPG previews. 29 files, about 1.2 MB.
Icon mark
On its own for avatars, favicons and spaces narrower than 120 px. Each tile links to the exact file it shows; the ready-made social squares are in the downloads at the end.
The mark
A location pin resting in an open arc. The pin marks where a learner is today; the arc beneath it is the support that carries them forward. Read together, the two shapes suggest a person being lifted. The mark is always set in a single colour and never redrawn.
Clear space
Keep a margin of at least x, the height of the pin mark, on every side of the logo. Nothing enters this zone: no text, no other logo, no edge of the page.
Minimum size
Below these sizes the letterforms close up. Switch to the icon mark instead of shrinking the wordmark further.
Wordmark 120 px on screen, 30 mm in print
Icon 24 px on screen, 8 mm in print
Do and don't
The don'ts below are rendered live, so what you see is the mistake itself. If a layout needs the logo to bend, the layout is wrong.
- Do
Use the files as supplied
Navy or black on light surfaces, white on navy, periwinkle and photographs.
- Don't
Don't stretch or squash
Always scale with the aspect ratio locked.
- Don't
Don't rotate or tilt
The wordmark sits on the horizontal, always.
- Don't
Don't recolour
Only navy, black, white and, rarely, periwinkle.
- Don't
Don't add shadows or effects
No drop shadows, glows, bevels or gradients.
- Don't
Don't outline
The mark is solid. Never stroke it or hollow it out.
- Don't
Don't place it on low contrast or busy backgrounds
Pick the colour version that clears 4.5:1, or add a solid panel behind it.
- Beirut 2026Don't
Don't crowd the clear space
Nothing enters the exclusion zone: no text, no partner logo, no edge.
Co-branding
Talentdu programs run with LAU Academy of Continuing Education (LAU ACE) and carry credentials from Google, Meta and the CPD Group, so the logo often appears beside a partner. Keep both marks whole and give each the same room.
- Match the two logos by optical height, not by pixel width. A tall partner mark sits at the same visual weight as the wordmark, not the same box size.
- Separate them with a 1 px vertical line in ink at 40 percent, with clear space of at least x on either side of the line.
- Talentdu goes first when Talentdu hosts the event, page or document. The partner goes first when the partner hosts.
- Never recolour, crop or redraw a partner logo. Use the file the partner supplies, on the background they allow.
- On navy, use the white wordmark and the partner's approved reverse version. If the partner has none, put both on a white panel.
- Share co-branded layouts with contact@talentdu.com before they go to print or publication.
03 Colour
Navy, periwinkle and a lot of white
The palette is deliberately small. Navy and white do most of the work; periwinkle marks the one thing on a page that matters most. Click any card to copy its HEX value.
Primary
Three colours carry the brand. Navy grounds it, periwinkle is the single accent, white gives it room.
Secondary
Tints and shades of periwinkle plus two neutrals for surfaces and borders.
Text
Three text colours, from headlines to captions.
Functional
Reserved for status only. Never decorative.
Proportion
A typical page or slide should feel like this bar: mostly light, grounded by navy, with periwinkle as punctuation.
- 60% White and cloud
- 25% Navy
- 15% Periwinkle
Accessibility
Contrast ratios below are calculated from the HEX values with the WCAG 2 formula. Body text needs 4.5:1; text of 24 px or 19 px bold can pass at 3:1.
| Sample | Pair | Ratio | Result |
|---|---|---|---|
| Talentdu | Navy on white | 17.06:1 | Pass AA |
| Talentdu | White on navy | 17.06:1 | Pass AA |
| Talentdu | Periwinkle on white | 3.46:1 | Large text only |
| Talentdu | White on periwinkle | 3.46:1 | Large text only |
| Talentdu | Periwinkle 700 on white | 6.39:1 | Pass AA |
| Talentdu | Body on white | 7.96:1 | Pass AA |
| Talentdu | Body on cloud | 7.36:1 | Pass AA |
| Talentdu | Navy on periwinkle | 4.93:1 | Pass AA |
04 Typography
Montserrat, and only Montserrat
One typeface across the website, the slides, the certificates and the ads. Geometric, open and friendly at small sizes, confident at large ones.
Aa
Montserrat
Designed by Julieta Ulanovsky. Open Font Licence, free for all uses.
Get it on Google FontsWeights in use
- TalentduRegular 400
- TalentduMedium 500
- TalentduSemiBold 600
- TalentduBold 700
Fallback stack: "Montserrat", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Helvetica, Arial, sans-serif
Type scale
Rendered live at the sizes used on the website. Sizes are in pixels at desktop width; scale down about 15 percent on phones.
- Display56/1.05 · 700 · -0.02em
Skills that lead to work
- H140/1.1 · 700 · -0.02em
Become a digital marketing pro in 90 days
- H228/1.15 · 600 · -0.015em
Five international certifications, one program
- H320/1.25 · 600 · -0.01em
Week 6: social media marketing
- Body17/1.6 · 400
Live online on Monday and Wednesday evenings, Beirut time, with recorded access to every session.
- Small14/1.5 · 400
Seats are capped at 35 per cohort.
- Eyebrow12/1.2 · 700 · 0.22em · caps
Next cohort
Tight headings
Headings carry negative tracking, -0.02em at display sizes, easing to -0.01em at H3. Body copy is never tracked.
Sentence case
Headings, buttons and labels are sentence case. Program names keep their capitals: Professional Digital Marketing Associate Diploma.
Caps only for eyebrows
The one all-caps element is the eyebrow: 12 px, bold, tracked 0.22em, in periwinkle 700, followed by a short rule.
Generous line height
Body text sits at 1.6 to 1.7. Headings at 1.05 to 1.25. Never justify text and never use more than 70 characters per line.
05 Tone of voice
Say the true thing, plainly
Talentdu sounds like a good instructor: someone who has done the work, explains it without fuss and does not oversell. These four principles apply to every ad, email, slide and page.
- 01
Conversational and authoritative
Write the way a good instructor talks in class: direct, warm and sure of the material. Contractions are fine. First person plural for what Talentdu does.
Do
We tested twelve AI tools with the last cohort. Four earned a place in the toolkit, and here is why.
Don't
Leveraging cutting-edge AI solutions, we empower next-generation marketers to unlock their potential.
- 02
Plain words
Say the simple thing. If a term needs a one-line explanation, give it. Never use jargon to sound clever.
Do
Live online, Monday and Wednesday, 6:30 to 8:30 PM Beirut time. Every session is recorded.
Don't
Synchronous hybrid delivery modality with asynchronous access to session artefacts.
- 03
Honest numbers
Back claims with figures we can stand behind, and round them the way we publish them elsewhere. Never inflate.
Do
300+ graduates from 15+ countries, with an average rating of 4.9 out of 5 across published reviews.
Don't
Thousands of success stories from around the world, with near-perfect satisfaction.
- 04
No hype
No exclamation marks, no guarantees, no countdown pressure. State what is included and let the offer speak.
Do
The Meta exam is proctored at the LAU ACE Office Beirut. Preparation and the exam fee are included.
Don't
Guaranteed job in 90 days! Limited seats, enrol NOW before it is too late!!!
Writing rules
- 01Sentence case for headings, buttons and labels. All caps only for eyebrows.
- 02No em dashes. Use a comma, a colon or a full stop instead.
- 03Full program names on first mention, then the short form: Professional Digital Marketing Associate Diploma (PDMA), AI Marketing Professional Certificate (AIMP).
- 04Name partners fully the first time: LAU Academy of Continuing Education (LAU ACE). The campus is the LAU ACE Office Beirut.
- 05Currency: the ISO code before the amount, with a thousands separator, for example USD 1,200. No decimals unless they matter.
- 06Dates: day, month, year, for example 15 June 2026. Times: 6:30 PM Beirut time (GMT+3).
- 07Talentdu is always capitalised in text. The lowercase t exists only inside the logo.
- 08Numerals for every number, including numbers under ten, in facts and figures: 12 weeks, 5 certifications, 35 seats.
- 09Links to Talentdu pages are written in full: https://www.talentdu.com/programs.
06 Imagery
Real rooms, real people
Every photograph on a Talentdu surface was taken in a Talentdu room: a class, a ceremony, a community evening. That is the whole style guide. The captions below say it in practice.
Real classrooms. Students at work, the instructor in the room. 
Real graduates. Certificates in hand, no stock models. 
Candid over posed. Conversations, not line-ups. 
Full rooms shot wide, so the scale is real and never implied. 
Natural light and real work. Faces and hands first, screens second. 
Moments that matter. The ceremony, the applause, the walk to the stage.
Don't
- No stock handshake, boardroom or thumbs-up photos.
- No heavy filters, colour grading or artificial blur.
- No text over faces. Keep copy in the clear areas of the frame.
- No screenshots of tools as hero images. Show the people using them.
07 Applications
The brand in use
Three everyday surfaces, built from the rules above. Copy the structure, not the pixels.
talentduhq
Talentdu
University-Backed Digital Marketing & AI Programs
Full name
Role, Talentdu
+961 81 673 407
contact@talentdu.com
https://www.talentdu.com
Cohort briefing
Professional Digital Marketing Associate Diploma
September 2026 · LAU ACE Office Beirut
08 Downloads
Every file, in one place
Use the files exactly as supplied. All PNGs are transparent and cropped tight to the artwork. The AI and EPS masters are for print vendors and signage; everything else is ready for screen.
Complete brand assets
Wordmark and icon as SVG and transparent PNG in navy, white, periwinkle and black, two social avatars, a link cover, the AI and EPS print masters and eight JPG previews. 29 files, about 1.2 MB.
Wordmark
The full lockup, cropped tight to the artwork with a 3 percent margin. SVG for anything that scales, PNG at 3000 px wide for decks, documents and video.
- SVG
talentdu-wordmark-navy.svgSVG · Vector, 1200 x 200 px intrinsic
Navy wordmark. Default wordmark on white, cloud and light photographs.
- PNG
talentdu-wordmark-navy.pngPNG · 3000 x 500 px, transparent
Navy wordmark. Default wordmark on white, cloud and light photographs.
- SVG
talentdu-wordmark-white.svgSVG · Vector, 1200 x 200 px intrinsic
White wordmark. Wordmark on navy, periwinkle and dark photographs.
- PNG
talentdu-wordmark-white.pngPNG · 3000 x 500 px, transparent
White wordmark. Wordmark on navy, periwinkle and dark photographs.
- SVG
talentdu-wordmark-periwinkle.svgSVG · Vector, 1200 x 200 px intrinsic
Periwinkle wordmark. The accent wordmark on white, for the rare periwinkle lockup.
- PNG
talentdu-wordmark-periwinkle.pngPNG · 3000 x 500 px, transparent
Periwinkle wordmark. The accent wordmark on white, for the rare periwinkle lockup.
- SVG
talentdu-wordmark-black.svgSVG · Vector, 1200 x 200 px intrinsic
Black wordmark. Single-colour print jobs and documents that only take black.
- PNG
talentdu-wordmark-black.pngPNG · 3000 x 500 px, transparent
Black wordmark. Single-colour print jobs and documents that only take black.
Icon
The pin mark on its own. Same crop, same four colours.
- SVG
talentdu-icon-navy.svgSVG · Vector, 400 x 568 px intrinsic
Navy icon. Icon on white and light surfaces.
- PNG
talentdu-icon-navy.pngPNG · 1200 x 1704 px, transparent
Navy icon. Icon on white and light surfaces.
- SVG
talentdu-icon-white.svgSVG · Vector, 400 x 568 px intrinsic
White icon. Icon on navy or periwinkle: avatars, app icons, favicons on dark.
- PNG
talentdu-icon-white.pngPNG · 1200 x 1704 px, transparent
White icon. Icon on navy or periwinkle: avatars, app icons, favicons on dark.
- SVG
talentdu-icon-periwinkle.svgSVG · Vector, 400 x 568 px intrinsic
Periwinkle icon. Icon on white and light surfaces, favicons on light.
- PNG
talentdu-icon-periwinkle.pngPNG · 1200 x 1704 px, transparent
Periwinkle icon. Icon on white and light surfaces, favicons on light.
- SVG
- PNG
Social
Ready-made squares and a link cover. Upload as supplied; the platforms crop the corners themselves.
- PNG
talentdu-avatar-periwinkle.pngPNG · 1200 x 1200 px
Profile picture on LinkedIn, Instagram, Facebook, YouTube and WhatsApp.
- PNG
talentdu-avatar-navy.pngPNG · 1200 x 1200 px
Alternative avatar for places where periwinkle clashes with the interface.
- PNG
Print masters
Send these to print vendors and signage suppliers. They open in Adobe Illustrator and every professional print workflow.
- AI
talentdu-logo.aiAI · Vector, Adobe Illustrator
The editable source. Never retype the wordmark from it.
- EPS
Previews
Flattened JPGs with the background baked in, for tools that cannot show transparency.
- JPG
- JPG
- JPG
- JPG
- JPG
- JPG
talentdu-icon-white-on-blue.jpgJPG · 1080 x 1080 px
White icon on periwinkle. Matches the social avatar.
- JPG
- JPG
A note on formats. The EPS and AI files are print masters for vendors and signage suppliers; do not place them in documents or on the web. Every PNG is transparent, so it sits on any background. The SVGs are single-colour and can be recoloured in code only to navy, white, periwinkle or black.